Do you happen to have two duplicate Facebook Pages? Instead of trying to maintain both pages or get fans to move from one Facebook Page to another (a task in itself), the best way to consolidate both pages is to learn how to merge facebook pages.
If you want to link Instagram and Facebook Pages that you manage, all it takes is a few minutes.
Before you link Instagram and Facebook Pages together, consider these amazing stats: every 58 seconds, a photo is uploaded to Instagram, 1 new user joins Instagram every second, and 50 million+ users are already using Instagram.
If those don’t move you to link Instagram and Facebook Pages you manage together, think about it from your fans’ standpoint.
Besides posting typical Facebook Page updates – “LIKE this post…”, we launched a new product or news about your brand, Instagram photos can be a great way to boost the quality of the content you already post to your Facebook Page.
Why link Instagram and Facebook Pages?
One of my favorite (and often most-overlooked) Facebook features are add interests lists. Facebook ‘add interests lists’ are a tool to let you quickly and easily organize your Facebook Newsfeed into individualized lists.
Why organize your Facebook Newsfeed with Add Interests list?
One of the biggest challenges with using Facebook is that after we’ve friended a lot of people and liked a lot of Facebook Pages, eventually our newsfeed becomes too much to mange and we begin to miss updates from some of the Facebook profiles and pages because they’re simply too much content to go through.
With Add Interests Lists, we are able to better separate our Facebook Newsfeed so that we’re able to see relevant updates just by clicking on one of the lists that we’ve created. What I like most about this is that ‘add interests lists’ work when you’re visiting Facebook from your laptop, your tablet and also from the Facebook mobile app.
What can I include in Faebook Add Interests Lists?
The great thing about Add Interests Lists is that you can mix and match Facebook Profiles and Facebook Pages so that you see updates how you want to. For instance, I have a social media resource list which I use for browsing content from my favorite social media channels. I also have one for Final Cut Pro resources as well as one for updates from business partners and one for family among others.
Enough about Facebook Add Interests Lists, how do I create them, how do I access them, how do I order them, how do I subscribe to them? Watch the video below.
Facebook recently added a new feature called promoted posts, aimed at helping you reach more of your fans. While this means you can promote any of your Facebook posts, it is important to remember that every piece of content should not be promoted. Think of it as a tool to use for only your best content.
For business owners, it is very important to know what kinds of posts you should promote, because the more you post and overwhelm your customers, the more likely they are to unlike your page or hide it from their newsfeed. You wouldn’t want that, would you? That means lost revenue and lost opportunities to get more eyes on your content, not to mention it could lead to poor word of mouth marketing to other customers.
So what should you promote?
Ideally, you should be very selective about what you post. You also want to make sure that whatever you are posting about is something that is a result producing activity – meaning something that will get users to take an action. If you’re just sharing news that has already been written about across a number of other websites, running a promoted posts may not be ideal, because you most likely won’t get the “pop” that you were expecting from fans. Instead, focus on posts that will help your business reach its own goals.
Here are five different types of content that you should consider using Facebook promoted post for.
As I previously mentioned, Facebook now allows you to tag other pages in photos. This is a welcomed addition for Facebook page users. Another new addition is how you can tag Facebook photos.
Previously, users had to go through each individual photo to tag them. Now you can tag photos from within a photo album without having to view them. This technique can even be applied to Facebook pages and profiles (yeah, some consistency!).
With more of our time being occupied in organizing digital media, Facebook can add another feather to its cap – a time-saver. Here’s a brief video on additional ways that you can tag photos in Facebook.
Great news Facebook pages users. Just recently, Facebook updated Facebook pages – specifically, photo tagging as a Facebook page. What this means is more spam opportunities to expose your Facebook page through photos.
In addition, retailers should jump at this chance to catch some positive publicity through social media. Image being able to tag your clothes from Banana Republic or that soda you’re holding from Coca-Cola. The possibilities are virtually endless.
To help you get started with this new feature, I’ve put together a video on how to tag photos on your Facebook page.
Did you accidentally create a Facebook Profile for your business when you meant to create a Facebook Page instead?
Or maybe you setup a profile because you didn’t know how to create a page.
This article is going to teach you how to convert a Facebook Profile to a Page in just a few steps.
Why convert a Facebook Profile to a page?
There are plenty of reasons to convert a profile to a page.
One reason is that it will eliminate the need to login to two different accounts to make a post.
Here’s what Facebook says about using a profile to represent a business.
You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.
If you continue to use a Facebook Profile for your business, you can lose access to that profile and all of the connections you have worked hard to build over the past few years.
Fortunately, it’s a pretty easy thing to fix.
Preparing your Facebook Profile
When you convert a profile to a page, here’s what happens to your existing profile:
- Friends and subscribers are automatically converted to likes / fans
- Your username will become the username on your new page
- You lose all of the data on your profile
To prepare your profile to be converted, here are the steps you need to take.
Following these steps helps ensure your profile to page conversion goes smoothly.
- Use the Facebook backup tool to download a copy of your profile data
- Change your profile name and address to match your business
- Assign a new admin to any Facebook Groups you manage
- Assign a new admin to any Facebook Pages you manage
Once you’ve completed these steps, it’s time to convert your profile to a page.
How to convert a Facebook Profile to a Page
Step 1: Login to the Facebook Profile you want to convert
Step 2: Access the page migration tool
Start converting your profile to a Facebook Page using the page migration process tool.
Step 3: Choose a page category
Step 4: Give your new Facebook Page a name
You can choose to keep the name of your Facebook Page or change it.
Step 5: Wait for the profile to page conversion process to finish
Typically, when you convert a Facebook Profile to a page, it happens within minutes.
You’ll know your conversion was successful because you won’t be able to access your old profile.
Step 6: Add a new admin to your new Facebook Page
Now that you’ve converted your profile to a page, you need to be sure to add a page admin.
If you don’t add another admin to your Facebook Page, you’ll end up with a Facebook Gray account that you’ll need to then fix.
Once you’ve converted your Facebook Profile to a Page, if you have duplicate Facebook Pages, you can merge them to combine them.
Converting your profile to a page is a very easy process provided you do it the right way.
It also helps make you compliant with Facebook’s terms.
When trying to convert a Facebook Profile to a Page, did you run into any issues?
What was your profile to page conversion process like?
Leave a comment and tell me what was the most difficult part about converting your profile to a page.
Having a Facebook page for your business is a great way to get started – why? Facebook currently has a page rank of 2 according to Alexa – that’s just behind Google. What this means is that your Facebook page will get indexed faster by Google, thus improving your ability to get people to your Facebook page.
Once you’ve created a Facebook page though I’m sure many of you are expecting traffic to just start flowing in automatically. Unfortunately, that’s not the case. Here are 5 ways to promote your Facebook page and drive Facebook traffic.
#1: Invite your friends
The most convenient way to increase traffic to your Facebook page is to simply tell your friends. To make it easier, I recommend setting up a list – call it “Facebook page invitations” or something easy to remember. Once you’ve done this, begin adding friends to this list.
Once you have your list setup to invite friends from a Facebook list you have created, visit your Facebook page and click “suggest to friends” and begin typing the name of the list you created. This will invite just those individuals in that list.
Remember, not everyone checks Facebook everyday, so it may take time to build up the number of likes on your page. As you make more friends, remember to add them to the list you created. and to continue inviting that list.
Note: If someone that is in the list you are inviting has a pending invitation, they will be grayed out meaning you cannot invite them until they like your page or a certain amount of time passes.