85+ Time-Saving Social Media Keyboard Shortcuts – Infographic

Are you looking to become more efficient with your social media management?

This way you can spend less time managing your channels and more time creating content to grow your business.

One of the fastest ways is to learn social media keyboard shortcuts.

What are keyboard shortcuts?

For those of you not familiar with keyboard shortcuts, they’re a faster way to access features within a program without the need to access a menu.

Instead, you can press a combination of keys to perform the same function.

My favorite keyboard shortcut is Command + Shift + 4 to take a screenshot.

This particular shortcut has saved me lots of time when creating blog posts or writing articles because I can quickly take a screenshot using just my keyboard.

Why are social media shortcuts important?

Today, we aren’t just using keyboard shortcuts on the computer.

We’re also spending more of our time on social networks.

Because we don’t have a lot of time to waste, we need to be aware of the many social media shortcuts that are available.

This way we can work faster because of the demands on our time.

This article is going to take a look at social media keyboard shortcuts for Facebook, Twitter, YouTube, Google Plus and Tumblr.

Social media keyboard shortcuts

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Maximizing reach with Instagram hashtags

Instagram hashtags

How many of you include hashtags with your Instagram photos?

If you have been avoiding using hashtags on Instagram, it is time to re-consider.

Why you need to be using hashtags on Instagram

For those of you who need a refresher on how hashtags work, if you do not include them, photos you share are limited to the size of your network.

This means that while you may have a great photo, if you have a small following, not many people are going to see your photos.

When you include hashtags on Instagram, you increase your chances that someone else following the same hashtag will see your photo and engage with it.

Do hashtags really work?

While using hashtags on other social networks like Facebook do little to help with exposure.

Instagram users see higher engagement and get more interactions when using hashtags.

For example:

Source: Buffer

Instagram user stats:

While Instagram triggers higher engagement and more interactions, they also have a very active social network.

This means if you are looking to get more exposure and to grow your brands presence, this is a good way to go.

So how do you know which hashtags to use to increase your interactions on Instagram?

While some users will use random hashtags for giveaways and specific social media campaigns, it is best to try to stick with the more popular hashtags.

These include: #food, #beauty, #makeup, and so on.

This is so that you can insert your photos into the larger conversation and increase visibility with other Instagram users.

To help you get started, here is a list of some popular Instagram hashtags.

I have also included tools you can use to help identify the right hashtags to use.

Identifying relevant Instagram hashtags Continue reading Maximizing reach with Instagram hashtags

7 Ways to drive Instagram engagement

It’s one thing to push a lot of content out through your social media channels like Instagram. Anyone can do that.

It’s another thing to drive Instagram engagement.

So what is the secret to getting higher engagement on Instagram?

According to Curalate, a research firm, they analyzed some 8,000,000 Instagram photos and looked at 30 image features such as background ratio, dominant color, lightness, and saturation and here is what they found.

When posting images on Instagram, be sure to share images that are predominantly blue, spaciously cropped, bright, and slightly desaturated.

Facts on achieving higher engagement on Instagram:

Here are seven examples of photos you want to share to drive Instagram engagement.

7 Ways to drive Instagram engagement

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Minding your manners with hashtag etiquette

Hashtags seem to be everywhere these days. For example, there are Facebook hashtags, Twitter hashtags, Instagram hashtags, and even Google Plus is using hashtags. This is great because you can begin to incorporate hashtags into all of your social networks. Before you do though, you need to be aware of the proper hashtag etiquette.

Otherwise, you could be doing more harm than good when using hashtags on your favorite social networks.

What is a hashtag?

Oxford dictionaries defines a hashtag as a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

To sum this up, when it comes to social networks, hashtags are clickable links that bring together posts from that network that are also using that hashtag.

This can be useful because it lets you see who else is talking about a similar topic on your favorite social network.

Hashtag evolution

The hashtag has evolved quite a bit throughout history though. In fact, it wasn’t always used like how it is today. There is a rich, storied history of the hashtag.

Common hashtag mistakes

While hashtags seem like they’re very easy to use, here are common mistakes you want to avoid when using hashtags.

  1. Stringing together too many words in a hashtag.
    • For example, using #hashtaqetiquettetips when just #etiquette will suffice.
  2. Tagging every word in a post with a hashtag.
    • Not only is this unprofessional, but doing this can make it difficult to follow a post or tweet.
  3. Using hashtags that don’t relate to your business or brand
    • This is a big no-no when using hashtags. An example of this is using a hashtag and including a link to a product that doesn’t relate to the hashtag. You can be seen as a spammer if you use this technique.
  4. Using hashtags when they are not needed
      Just because you can use a hashtag doesn’t mean you need to. Make sure you’re selective on when you should include a hashtag.
  5. Picking the right network for hashtags
      While Facebook, Twitter, Instagram, LinkedIn, Google Plus, and Pinterest all include the option to use hashtags. Be sure you know your audience. If they don’t understand hashtags, you could be pushing them away by including them.

If you want to see hashtags in action, Justin Timberlake and Jimmy Fallon created a hilarious video on using hashtags in real-life that also does a great job illustrating why hashtag etiquette is so important.

While it seems that hashtags are ubiquitous, remember, there is a right time and place for them. The team at Gremln put together this infographic on hashtag etiquette. There are also some great tips on how to use hashtags to get your message across and reach your target audience.

Tips on proper hashtag etiquette

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Everything I Need to Know About Social Media, I Learned From Football

Blue 42, hut hut, hike.  Who’s ready for some Football? With the NFL Playoffs set, I put together this fun (and handy) infographic to help explain social media in terms of Football.

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The State of Social Media in 2012

2012 was a HUGE year for social media – especially for mobile.  Twitter revamped their mobile app, Facebook followed suit and overhauled Facebook for iOS (which was sorely needed). Then, not to be outdone, Pinterest launched business pages for Pinterest, which allowed businesses to create their own accounts that didn’t require a complex way to squeeze your business into the first name and last name fields (finally).

Besides mobile, 2012 was also big for investors as well, as Facebook went public – and who can forget about Facebook Timeline, which also launched in 2012 – I know, it’s hard to remember all the way back to January 2012.

So what else happened with social media in 2012? Take a look at this infographic on everything that happened in social media in 2012.

Continue reading The State of Social Media in 2012