How many of you include hashtags with your Instagram photos?
If you have been avoiding using hashtags on Instagram, it is time to re-consider.
Why you need to be using hashtags on Instagram
For those of you who need a refresher on how hashtags work, if you do not include them, photos you share are limited to the size of your network.
This means that while you may have a great photo, if you have a small following, not many people are going to see your photos.
When you include hashtags on Instagram, you increase your chances that someone else following the same hashtag will see your photo and engage with it.
Do hashtags really work?
While using hashtags on other social networks like Facebook do little to help with exposure.
Instagram users see higher engagement and get more interactions when using hashtags.
Instagram user stats:
While Instagram triggers higher engagement and more interactions, they also have a very active social network.
This means if you are looking to get more exposure and to grow your brands presence, this is a good way to go.
- Instagram has 150 million active users.
- 45 million photos are shared on Instagram per day.
- 1 billion likes take place each day on Instagram.
So how do you know which hashtags to use to increase your interactions on Instagram?
While some users will use random hashtags for giveaways and specific social media campaigns, it is best to try to stick with the more popular hashtags.
These include: #food, #beauty, #makeup, and so on.
This is so that you can insert your photos into the larger conversation and increase visibility with other Instagram users.
To help you get started, here is a list of some popular Instagram hashtags.
I have also included tools you can use to help identify the right hashtags to use.