• http://www.czyndobry.pl Jakub Niżniowski

    More important is, what to do with the file I have downloaded, I think. If I have no clue, it’s better to review data in Facebook Insights rather than in the file.

    And second question: how to automate this process?

    • http://www.christiankonline.com Christian Karasiewicz

      @jnizniowski:disqus, would need to look through the data that Facebook reports back about your Facebook Page and then use that information to help guide you on the type of content that seems to resonate the best with your audience. You can review within Facebook Insights; however, that gives you a more limited view. Downloading the file let’s you get more granular. As far as automating the process, are you asking about automating it to have Facebook tell you what you should do? Your question wasn’t clear. Thanks!

      • http://www.czyndobry.pl Jakub Niżniowski

        Thank you! Maybe I wasn’t clear enough. Downloading a file is just a first step; reviewing them as raw data doesn’t seem to bring brilliant effects. It’s easier to see charts etc. So, if I don’t have a system or tool to read that data properly, it’s a bit pointless to get the file.

        When I wrote about automating, I meant automated data download. I’m pretty sure it’s possible somehow. Going through so many clicks to do the same thing every month or even week, when there is, probably, some script or app for that – I’m choosing second option! 🙂

        • http://www.christiankonline.com Christian Karasiewicz

          @jnizniowski:disqus, there are a few other tools that you can use to look at the data. Remember though, to get the most value from it, you’re going to have to organize it how it best works for you. It sounds like you’re looking for more of a shortcut.

          From what I’ve looked into, you have to download the file manually and then sort the data in a way that is beneficial to you. Anyone who manages social media channels makes analytics – collection and analysis a part of their monthly process. This way you can have your finger on the pulse of your business on Facebook and know what is and isn’t resonating with your audience and adjust for the following month.