Facebook for business or Facebook for personal – a comparison

It doesn’t really matter who you ask – when you mention the term social media, everyone instantly thinks Facebook. That’s because not only does Facebook have over 1 billion users looking to connect with their friends and family, but the social network also works great for business owners as well.

So how effective is Facebook at driving personal and business interactions?

Consider these stats about Facebook for personal and business use:

  • 1 in 7 people use Facebook for personal use
  • 1 in 3 businesses are on Facebook
  • 79% of Facebook fans are more likely to make a purchase
  • 74% of Facebook fans are more likely to recommend a brand to their friends

Couple that with the fact technology research firm, Gartner feels that social commerce is the next big thing and suggests that by 2015, social commerce will generate $30 billion in sales, there are plenty of reasons as to why you should be using Facebook for both personal and business reasons.

So which way should Facebook be used primarily for?  Facebook for business or Facebook for personal? Check out this infographic on how Facebook is currently being used – and the impact that it is having for personal uses and in business.

Infographic - Facebook for business or Facebook for personal

 [Source: Vocus]

In your opinion, where do you think Facebook is most effective? Facebook for business or Facebook for personal? Leave a comment below – along with links to your Facebook Page and Facebook Profile so that others can see how you’re using Facebook.

  • Holly McIlwain

    Excellent post. I avoided FB for years, because it seemed like a waste of my time, I have plenty of actual friends whom I see and socialize with and send a paper birthday card through the mail, (can you believe that still takes place?) I view it as a ‘booty call’ as it is so often referenced in movies and since I’m married, I’m just not interested in 9th grade boyfriends nor old acquaintances. So having zero FB personal use will make it easy for me to separate the two factions of FB, business Vs personal. For ten years our small local business has grown by providing superb service and marketing via phone book, trade referrals and customer referrals. What changed my mind about FB is “74% of FB fans are more likely to recommend a product of brand.” Since such a large portion of our biz is referral and we are moving away from YP, it seems imperative to manage a good FB presence for our small business. Thanks Y’all

    • http://www.christiankonline.com Christian Karasiewicz

      @hollymcilwain:disqus, glad you’re seeing the benefits of using Facebook for business. A lot of people think that because their Facebook Profile is filled with updates they are not interested in, a Facebook Page will have the same results.

      That’s definitely not the case – if you’re a smart marketer and learn to use the tools as you’re using them. There is a lot of value, you just have to look past some of the noise.