Facebook check-in deals

How to Create Facebook Check-in Deals [video]


Facebook check-in deals

If your business seems to be struggling with getting more exposure on your Facebook Page, it might be time to learn how to create Facebook check-in deals.

For those of you who are unfamiliar with check-in deals, here’s a summary of check-in deals.

What is a check-in deal?

A Facebook check-in deal is a way to incentivize customers to check-in to your business on Facebook from their mobile devices like a tablet or a smartphone. Anyone with a business (brick and mortar or online) can create a check-in deal to reward customers.

Once someone checks in to your establishment, you can reward them in one of four ways:

  • Individual deal – Offer a discount to an individual for checking in to your business.
  • Friend deal – Offer a discount when your friend brings a friend (or multiple friends) and they check-in together to your business
  • Loyalty deal – Offer a discount, freebie or dollar amount off a purchase to checking in a pre-determined number of times
  • Charity deal – Your business makes a donation to a charity when someone checks in.

But wait, I heard Facebook check-in deals were being replaced.  While InsideFacebook.com published an article back on February 29, 2012, declaring that Check-in Deals were no longer being used, I’ve checked with my sources at Facebook and check-in deals are sticking around!

How to create Facebook check-in deals

Before you can create your first Facebook check-in deal, make sure your Facebook Page is setup as a place – click here to learn how.

To create a Facebook check-in deals, watch this short video. Not only does it show you how to create Facebook check-in deals, but it also covers the four types of Facebook check-in deals (individual, friend, loyalty, and charity) along with the different ways you can customize each type of deal.

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Why create Facebook check-in deals?

Facebook check-in deals are a great way to reward your best customers and fans. When you create a deal, not only are you rewarding your customers, but you’re also creating free advertising for yourself.  When a customer claims a Facebook check-in deals from their mobile device, that deal gets shared on their wall and their friends see it. This means free marketing and advertising for you!

What type of Facebook check-in deal should I create?

There are literally thousands of types of check-in deals you can create on Facebook. Here are a few types of check-in deals to consider:

  • Percentage off
  • Dollar amount off
  • Low attendance on a webinar? Create a check-in deal to boost awareness
  • Create an e-book or PDF and give it away with each check-in
  • Give away a high-five/hug with each check-in

Question: In the comment below, list your business, your Facebook Page, and what types of Facebook check-in deals you think would be great for your business. I’ll respond back with some suggestions.

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  • Steve

    Great post, thanks for sharing this information. I’d like to create a check in deal on a FB Page I administer, however can’t get past step one! When I click on the Edit Page tab, the “Deals” Icon isn’t available?

    • http://www.christiankonline.com Christian Karasiewicz

      @e47cc188e01788e51c60f5e599415cb4:disqus, what type of Facebook Page do you have? Is it set up as a community page by chance? Can you post a link to your page so that I can help you?

  • FranE

    Thanks for the info. What’s the best way to promote a deal after you’ve created it?

    • http://www.christiankonline.com Christian Karasiewicz

      @disqus_Q1pxpgC9tV:disqus, I recommend telling your fans on your Facebook Page about the deal. Also, if you use Twitter in your social media marketing efforts, make sure you tweet out something to let your followers know that there’s a special check-in deal. Maybe something like “Facebook fans who check-in to our page get X.” You could also tell your followers that you often run specials that are Facebook Page specific and to like your page and check-in.

    • http://www.christiankonline.com Christian Karasiewicz

      After you’ve created a deal, there are a number of ways you can promote it:
      Tweet out a link back to your deal
      Post a status update to your deal
      Send it out in your email newsletter
      Include it in your emails to customers

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  • levertj

    hello, Im trying to create a deal for my restaurant but I cant seem to locate deals on the left side of my page. i have the page set up as local businesses restaurant/cafe

    • http://www.christiankonline.com Christian Karasiewicz

      Hi. They replaced with this Facebook Offers. You can find that option in the status update box.


      Christian

  • Emma

    My customers can’t check in my page and it doesn’t come up when we search even though I’ve followed all help links???

    • http://www.christiankonline.com Christian Karasiewicz

      Emma,

      This feature has been removed. You can’t offer check-in deals now. You can do Facebook offers instead. Here are some details on using offers.

      https://www.facebook.com/help/410451192330456

      Christian