5 Ways marketers can use Facebook hashtags

Do you include Facebook hashtags in your Facebook Page posts?

With 1.15 billion users, Facebook is an attractive place for businesses to market to customers.

Today I’m going to cover Facebook hashtag usage and how your brand can benefit from using Facebook hashtags.

The role of Facebook hashtags in marketing

While Facebook hashtags don’t seem as popular as on Twitter or Instagram, they can still help your brand.

With 1.15 billion users, Facebook is a great place to put your marketing efforts for your business.

When compared to other social networks, no other network comes close when in terms of active users.

Facebook usage stats

Facebook has 1.15 billion active users.

Facebook hashtag usage

Don’t overdo Facebook hashtags

While users are encouraged to use on average 11 Instagram hashtags, Facebook hashtag usage is much lower.

For example, you don’t want to use them in every post.

You also don’t want to use too many. 2-3 hashtags typically work best for Facebook hashtag usage.

Hashtags must be one word

I often get asked what is a hashtag.

Capitalization isn’t important

When looking at Facebook hashtag usage, remember, capitalization isn’t important.

For example, using #Facebookmarketing instead of #FacebookMarketing will take users to the same hashtag.

Personally, I like to capitalize the second word. This way it is a little easier to read the hashtag.

Don’t blindly pick a hashtag – research it first

When choosing a hashtag, be sure you’ve done some research.

If you’re not sure where to look, try these hashtag tracking tools.

Not only can they save you a lot of time, but you can also see how popular a hashtag is before beginning your Facebook marketing campaign.

PiJnz has put together a great infographic on Facebook hashtag usage.

Be sure to read through these tips on how Facebook hashtags can help your brand.

5 Ways marketers can use Facebook hashtags

Facebook hashtag usage

Facebook hashtag usage tips. Source: PiJnz

For more information on hashtags, here are a few helpful resources

Facebook hashtag resources

Your turn

As a business owner and marketer, are you using Facebook hashtags when you post on Facebook?

Are you seeing results from your efforts?

I would love to hear about your successes and failures with Facebook hashtags.

Leave a comment below and tell me how they have impacted your business.

  • http://www.antoniocalero.com/ Antonio Calero

    The problem of Facebook hashtags is, the platform doesn’t have a clear policy around them, and thus many marketers are using them in spammy ways. This is especially annoying when people share content from other networks – especially Instagram – with a lot of hashtags attached.

    Besides, an additional problem is, it is currently quite difficult for average users to search for topics based on a hashtag. And for those who know how to do it, the results many time are not relevant or miss important info.

    I think Facebook is the sole responsible for the lack of success of hashtags on their network.

    • http://www.christiankonline.com Christian Karasiewicz

      @AntonioCalero:disqus, couldn’t agree more! I would also like to have them be more apparent.

      For example, on Google+ when you use hashtags, they always try to suggest what to use. This way it helps clean-up the hashtags and you don’t end up with too many dissimilar hashtags and know what the primary ones are.

      • http://www.antoniocalero.com/ Antonio Calero

        Besides, I think Google+ shows only 3 hashtags from your post in the little flag they display on the top-right corner of the post window. Good way of putting things in order.

        • http://www.christiankonline.com Christian Karasiewicz

          Yes; however I like that they are top-of-mind instead of just being jumbled or at the bottom of a post like we see a lot on Facebook.