How to maximize Facebook Ads conversions

Would you like to learn how to get better conversions with Facebook Ads?

What if you could lower the cost of your ads and generate more quality leads in the process?

In this article, I’m going to teach you how to maximize Facebook Ads conversions.

Why run Facebook Ads?

It’s no secret, you can be successful with Facebook Ads.

As a result, this makes them extremely attractive for business owners and marketers who are looking to advertise but don’t have a huge budget to work with.

Where to start with Facebook Ads?

Before you start creating Facebook Ads, you’ll notice there are a lot of types of ads that you can choose from.

It is important to know about the different types of Facebook Ads because these are what you are going to select from when looking at your ads objectives.

This will also impact the images you use in your ads, the amount of text, and the placement of your ads.

Types of Facebook Ads

Here is a breakdown on the different types of Facebook Ads.

As you can see there are a lot to choose from.

  • Page post ads (link, photo, text, and video)
  • App ads (desktop and mobile)
  • Domain ad
  • Event ad
  • Offer ad

As I mentioned, each of these ads also has its own specific purpose.

For example, if your goal is to generate website conversions to generate leads and online sales you would use page post ads.

Once you have selected the type of Facebook Ad you want to run, be sure you also look at the bid types cheatsheet so you know what the different terms mean.

How to maximize Facebook Ads

Now that you have an idea on what types of ads available and the terminology, it’s time to start creating your Facebook Ads.

Here’s a breakdown on the types of ads, the sizes you should use, and the purpose of each ad type.

Tips on how to maximize Facebook Ads conversions

Tips on how to get the most out of your Facebook Ads. Source: Gryffin

Now that you know how to best maximize Facebook Ads for your business, don’t forget to always test out new scenarios.

For example, try different types of ads or change your text to see what works best.

Over to you

Are you currently running Facebook Ads for your business? If you don’t, leave a comment below and tell me what is holding you back.

If you do run ads, what type of Facebook Ads are the most effective for your business?