If your business seems to be struggling with getting more exposure on your Facebook Page, it might be time to learn how to create Facebook check-in deals.
For those of you who are unfamiliar with check-in deals, here’s a summary of check-in deals.
What is a check-in deal?
A Facebook check-in deal is a way to incentivize customers to check-in to your business on Facebook from their mobile devices like a tablet or a smartphone. Anyone with a business (brick and mortar or online) can create a check-in deal to reward customers.
Once someone checks in to your establishment, you can reward them in one of four ways:
- Individual deal – Offer a discount to an individual for checking in to your business.
- Friend deal – Offer a discount when your friend brings a friend (or multiple friends) and they check-in together to your business
- Loyalty deal – Offer a discount, freebie or dollar amount off a purchase to checking in a pre-determined number of times
- Charity deal – Your business makes a donation to a charity when someone checks in.
But wait, I heard Facebook check-in deals were being replaced. While InsideFacebook.com published an article back on February 29, 2012, declaring that Check-in Deals were no longer being used, I’ve checked with my sources at Facebook and check-in deals are sticking around!