Do you find that your role as a marketer has changed?
Are you wearing more hats and being asked to perform work that falls outside of the scope of your job?
As a digital marketer, you need new skills to help you stay ahead of the curve.
In this article, I’m going to cover 7 digital marketing skills you need to succeed!
The shrinking skills gap
Previously, there were individualize positions within most businesses to manage analytics, social media marketing and technical skills such as coding a website.
As digital marketer, more and more companies are asking you to be a jack-of-all-trades and to know a little bit about these areas.
While they aren’t asking you to takeover someone else’s job, they do want you to be familiar with other areas.
This way when you’re working with digital media, you’re also thinking about the bigger picture and how this affects different parts within the business.
Let’s take a look at some of the digital marketing skills you will need.