According to Facebook, they give the following definition for Facebook Edgerank.
Edgerank is an algorithm used by Facebook to determine where and what posts appear on each individual user’s news feed in order to give users relevant and wanted content.
The three variables that make up this algorithm for Facebook Edgerank are affinity, weight, and time decay.
While this definition of Facebook Edgerank is pretty clear, it’s meaning is not.
Alot of Facebook users are under the impression that everything they post to Facebook shows up in someone’s news feed. Unfortunately, that’s not the case.
Most of what you post on Facebook will not appear in someone’s news feed – if they don’t interact with you.
To help you to better understand how Facebook Edgrank works, Mike Maghsoudi and the team at PostRocket have outdone themselves this time. Not only have they simplified Facebook Edgerank so that you can understand it better. They have brought in Batman to help out.
So do you think Batman can do a better job at explaining Facebook Edgerank? Let’s unmask Facebook Edgerank and the four items that affect your content showing up in the Facebook news feed.
Facebook Edgerank Explained by Batman
Continue reading Facebook Edgerank Explained by Batman [Infographic]
This interview with Mike Maghsoudi, Co-founder of PostRocket, is the third in an interviews of interviews with professionals who are doing amazing things with social media.
I am very honored to have the opportunity to interview the co-founder of PostRocket, Mike Maghsoudi. I met Mike Maghsoudi a few months ago when I did a video review of PostRocket and I can’t say enough about his product, PostRocket.
If you have a Facebook Page and you’re not happy with the low amount of engagement – this means very few likes, comments or shares on your content, then you won’t want to miss this interview with Mike where he talks about PostRocket, how it influences your Facebook EdgeRank and he even shares a few valuable tips for Facebook Pages to help you get more of your content seen by others.
I hope you enjoy this interview with the founder of PostRocket, Mike Maghsoudi.
Continue reading To the moon with PostRocket and Mike Maghsoudi
The best way to engage your Facebook fans is by posting status updates (duh!). What most people fail to realize is that it isn’t just about posting status updates (and lots of them). Instead, you need to take a step back and create more meaningful updates that will enchant and intrigue your fans to where they want to comment, like or share your status updates with others.
Sounds a lot easier said than done, doesn’t it? In addition to focusing on the quality of your status updates, you also need to be aware of Facebook’s algorithm called Edgerank. Edgerank is an assigned score that determines your placement in someone else’s Facebook Newsfeed.
Edgerank scores focus on three main variables; popularity (how many likes, comments or shares a post gets), fan interest/relevance (how often do fans interact with your page – if at all) and recency (when your status update was posted). Each of these criteria are combined to then determine a Facebook Edgerank score, which pushes your content up someones News Feed.
So how do I get more comments, likes and shares to improve my Facebook Edgerank?
It is important to realize that it isn’t about the sheer quantity of updates, rather it is about the interactions and buzz generated from those updates. I certainly recognize that coming up with status updates and ideas to post on a regular basis can be challenging. That’s why I have put together a list of status updates that you can start using today to improve the levels of engagement with fans which can increase comments, likes and shares your updates receive.
Note: before writing any status updates, remember the golden rule of marketing – “know your customers.” Modify your status updates with the below recommendations so that they are unique to your Facebook Page and your customers.
8 simple and effective status updates you can use on Facebook Pages to generate better engagement with fans:
Continue reading 8 simple and effective Facebook Page status updates you can start using today!
When you login to your Facebook profile, you’ll see your Facebook news feed, filled with a different types of content such as website links, photos, videos and more. What most users don’t know though is that everything you interact with on Facebook does not show up in your news feed. Instead, this is controlled by something called Facebook EdgeRank.
What is Facebook EdgeRank?
Continue reading Facebook EdgeRank Explained