Did you create too many Facebook unpublished posts in Power Editor?
Do you find it difficult to locate ads in Facebook Power Editor?
In this article I’ll show you how to delete a Facebook unpublished post or dark post.
This way you can spend more time creating Facebook Ads instead of scrolling through ones you no longer need!
Continue reading Cleaning up Power Editor: How to delete a Facebook unpublished post or dark post
Have you heard the news? As of November 5, 2014, Facebook like-gates are dead. If you blinked, you probably missed it because it was buried at the bottom of their latest list of changes to their API and SDKs. The statement went something like this:
You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.
Because the changes made to like-gates affects your Facebook marketing, I put together a list of Facebook like-gate alternatives to help you continue to grow your Facebook Page likes without like-gates.
If you use tools like Shortstack, Tabsite, or Heyo or other landing page alternatives to show different types of content to fans and non-fans on your Facebook Page, you were using a feature known as a like-gate (or a fan-gate).
Some examples of like-gates include:
If you currently use like-gates on your Facebook Page, they will continue to work until November 5. After that date, if you still have them on your Facebook Page, people will be able to access the content without liking your page. No new landing pages will be allowed to use the like-gate feature.
So why did Facebook ban like-gating? They explained their reasoning further down the article.
To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.
When you think about it, like-gating on Facebook Pages has been slowly dying. They were popular back in 2010, but we have gotten a lot smarter as marketers. When Facebook launched a Facebook Page redesign earlier this year, landing page tabs were also removed and then re-added at the last minute. For me, this signaled that Facebook was putting less of an emphasis on landing pages.
While like-gates helped grow your Facebook Page likes, they really didn’t matter. This was because a lot of Facebook Pages were not growing them the right way. Previously, when you used a like-gate to have someone like your Facebook Page to enter a contest, a lot of times you were not bringing in the right types of fans on your page. In most cases, people liked your page just so they could enter a contest or win a prize. They were not interested in the content your page was going to share. By eliminating these gimmicks, this should help improve your Facebook experience in the following ways:
Now that you know about changes to like-gates and how they will affect your Facebook marketing tactics, I wanted to share a list of Facebook like-gate alternatives to help you bring in more quality Facebook Page likes.
Continue reading Facebook bans like-gating – Try these 5 Facebook like-gate alternatives instead
Since September, Facebook has been testing an easier way to watch videos. After months of testing and seeing higher levels of engagement in people liking, commenting, and watching videos, they announced a premium ad called Facebook video ads.
Facebook video ads are a way for advertisers to display video content in a users’ news feed.
When a user is viewing their news feed and a video ad appears, the video will begin to autoplay without sound.
Before you get mad and delete your Facebook account, don’t worry. They’re not that bad.
That’s because in order to play a video with sound, users will need to click on the video to play it with sound.
I am surprised at how many people are already complaining about Facebook video ads. They’re not live, so you really have nothing to compare them to yet.
For those of you trying to figure out what they look like, forget about seeing a Facebook news feed with lots of videos playing at one time.
Facebook knows what they are doing. Video ads will autoplay (without sound).
One additional thing if you want to watch the video ad with sound, users will need to click the ad. If you want to skip the video ad, you can scroll right past them.
While Facebook is currently testing video ads with select partners like Summit Entertainment, most users won’t need to worry about seeing an abundance of video ads in their news feed.
As I mentioned, they’re a premium feature and because they will cost $2 million per 15 second spot (source), you’ll mostly only see video ads from companies with deep pockets, which means the ads should be pretty good.
This doesn’t mean you should avoid Facebook video ads. They are coming to a news feed near you at some point so get ready.
Continue reading Facebook video ads coming to a news feed near you
Do you need to change Facebook Ads currency for your Facebook Ads? It’s not exactly where you expect it to be.
For those of you who run Facebook Ads for your own business or for someone else, there may come a time when you need to change the currency. This way you’re not losing money because of exchange rates.
Instead of looking in Facebook Ads Manager, you need to look somewhere else, because Facebook doesn’t let you change your currency there.
It’s somewhat understandable why they didn’t put it in Facebook Ads Manager in the first place.
Chances are you login to your own Facebook Profile to create Facebook Ads. By having it in your profile instead of in your Facebook Ads account, you can quickly switch your Facebook Ads currency in one place for all of the ads accounts you work with.
To change Facebook Ads currency, follow these instructions.
Remember, if you are managing Facebook Ads for other pages, be sure you are managing Facebook Ads the right way. This way they are being billed for their ads instead of you. You can also easily change currencies depending on the ads account you are working with.
Continue reading How to change Facebook Ads currency for accounts you manage
Are your holiday sales not where you want them to be? While there are just a few weeks left until Christmas, there’s still plenty of time to increase your sales on your Facebook Page.
We have compiled a collection of 10 ways to increase holidays sales using your Facebook Page.
The great thing is that you can implement these now and see results immediately!
Continue reading 10 Ways to increase holiday sales on your Facebook Page
Are you missing the boost post button on your Facebook Page posts? This is the button that appears to the right of the number of people who saw your Facebook post.
While this is a quick and easy way to advertise a specific Facebook Page post to more people, most users think that they absolutely need it. Guess what, you really don’t.
It also works in your favor that you don;t have the boost post button on your page posts.
So why I am so against using the boost post button on your Facebook Page posts?
The boost post button is a cheap thrill to get your posts seen by more people.
While in theory this sounds great and if you use it, more people will see your posts, what boost post doesn’t do is get it in front of the right people.
Here’s a great example from Dennis Yu using the boost post button.
As you can see in this example, a lot of the comments that were received don’t relate to the product. So yes, the boost post button did its job – it took your money and showed it to more people.
What it didn’t do was show it to the right people.
So how do you fix the boost post button? My recommendation is to use Facebook Ads to boost your post instead of the Facebook boost post button.
This way you can get target who see’s your posts and where they see it.
For example, the normal boost post button let’s you target basic demographic information.
When you don’t use the boost post button, you actually get better targeting, which you’ll see below.
To boost a Facebook Page post without the boost post button, follow the instructions below.
Are you still being charged for Facebook Ads you are not running? Instead of filing a dispute or getting mad at Facebook, learn how to stop Facebook Ads and sponsored stories.
You ran Facebook Ads or sponsored stories and you forgot to stop them.
In this situation, you have a few options to stop Facebook Ads from running.
Here are a few ways to stop Facebook Ads or sponsored stories that you are running.
The easiest way to stop Facebook Ads is to pause or delete them.
You can stop Facebook Ads using the following instructions.
Continue reading Pause or stop Facebook Ads or sponsored stories
Did you receive a coupon for free Facebook Ads? Instead of letting it expire because you don’t know how to use it, here is how to apply Facebook ad coupons to your Facebook account in just a few steps.
While some people believe that you shouldn’t have to use Facebook Ads to drive engagement and to grow your Facebook Page, they’re not going away anytime soon as Facebook Ads generated 49% of Facebook revenue for mobile in the last quarter. That’s a staggering number that should continue to increase as more and more users are using mobile devices.
Couple that with the fact that there are over 1 billion Facebook users and those users spend an average of 6 hours and 35 minutes on Facebook per month, hopefully you can see the power of Facebook Ads.
They provide a tremendous opportunity to grow your business – when done right.
If you’re still not convinced, Facebook Ads can be a great way tool to advertise and promote your business to fans.
Here are some of the things running Facebook Ads can do.
To apply Facebook Ad coupons to your account, follow the instructions listed below.
Note: If you have multiple Facebook Ads coupons, you will need to repeat the instructions for each Facebook Ads coupon.
Continue reading The Complete guide on how to apply Facebook Ad coupons
A site like Facebook always draws big crowds during the holiday season. Christmas is the most popular, and people across the globe want to keep in touch with one another during this time of year. But people are also in quite a lot of stress during this holiday. They need to find time to shop for gifts and even buy things for themselves.
People are looking for great deals, convenient ways to shop and lucrative promotions. They’re on the hunt for brands catering to their needs, and one way to stand out to them is to play to the overall holiday theme. Using Facebook for business in this fashion allows you to appeal to many more customers outside of your usual niche.
Tips to Improve Your Facebook Marketing this Holiday Season Continue reading How to Use Facebook Advertising Effectively for the Holidays
With over one billion users and new features being added weekly, it’s no doubt, why Facebook is good for business. But with so many changes happening, it can be difficult for businesses to keep up with all of them. As a result, it makes it hard to achieve Facebook marketing success.
While businesses recognize the need to implement different types of promotions on Facebook, what can businesses do to leverage Facebook as a marketing vehicle to drive engagement, interactions, and sales?
This infographic shows you different types of Facebook promotions that you can implement within your business to help achieve Facebook marketing success.
Here are a few of our favorite highlights from the infographic.
Keep reading to learn more about different types of Facebook promotions that you can implement in your business to help achieve success with using Facebook.
