Does your business have a presence on Instagram? Do you have an Instagram strategy in-place to help you use the popular photo-sharing tool? While it is one thing to be on Instagram and to occasionally share photos, if you are a business, Instagram is definitely a place you want to consider creating a presence. This is because Instagram brand engagement has grown 350 percent year over year (tweet this | source). So how do you go about leveraging Instagram and its 150 million users? It starts by having an Instagram strategy.
Why you need an Instagram strategy
Anyone can get started on Instagram in just a few minutes. With the abundance of mobile devices available, business owners can begin taking photos and sharing them with the popular social network as well. While that works to get you started, if you truly want to tap-in to the growing user base, it helps to have a strategy in-place. This way when you are going about your day, you can be thinking about the different types of content you need to curate for the different social networks that you have a presence on. In doing this, you can plan ahead and begin thinking about the bigger picture for your social media marketing strategy and how to make Instagram a part of it. To help you out, we have put together five Instagram strategy tips to help you learn what types of content you want to be creating to help your business develop a dominant presence on the growing social media platform.
5 Instagram strategy tips
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Have you ever needed to upload photos and videos to Instagram from a computer?
While Instagram is primarily a mobile site, they do allow you to access an Instagram feed where you can view, like, comment, and embed an Instagram photo in a blog or website.
But what if you want to upload photos to Instagram from your computer?
Right now, Instagram does not offer this feature.
Instead, you can use a third-party tool to upload photos and videos to Instagram from a computer.
What types of media can you upload to Instagram?
You can upload photos and videos to Instagram and even use Instagram Direct to share private content.
To upload your photos and videos to Instagram, follow the instructions below.
How to upload photos and videos to Instagram from a computer
Continue reading Instagram everywhere! How to upload photos and videos to Instagram from a computer
Instagram recently rolled out the ability to embed Instagram photos and videos on your blog or website.
This is great news if you’re a heavy Instagram user because now your photos can be free of the Instagram news feed and shared where they really matter most – on your blog or website.
By using the embed feature of Instagram, this allows you the opportunity to post your photos and videos on Instagram and leverage the 130 million Instagram users and then take that content and share it on your blog or website for users who aren’t on Instagram.
What can you do with photos and videos you embed on your blog or website?
While you can embed Instagram photos and videos on your blog or website, not all of the features from Instagram carryover. Here’s a rundown on what features you have when you embed Instagram content.
- Link to the Instagram profile who posted the content
- See how many likes and comments content received on Instagram
- Can only embed one Instagram photo or video at a time. If you want to embed three items, this requires three separate codes
- No ability to comment on Instagram photos or videos – you must go to Instagram to do this
- No ability to add hashtags on content you embed from Instagram – you must go to Instagram for this
Is there a difference embedding Instagram photos or videos?
Kudos to Instagram for making this process extremely easy. The process for embedding Instagram photos and videos is exactly the same – and it’s something you can do in 4 easy steps.
Keep reading for instructions and a video on how to embed Instagram photos and videos on your site.
Embed Instagram photos and videos in 4 easy steps!
Continue reading How to embed Instagram photos and videos in 4 steps