7 Social media statistics that might surprise you

A few years ago, many people were asking the question, is social media a fad?

Today, more and more businesses are relying on social media to complement their overall marketing plan.

This is because social media is seen as a low cost alternative to traditional marketing.

As a result, this makes it a very attractive option for businesses that don’t have a huge marketing budget to work with.

In this article, I’m going to cover seven social media statistics that you can apply to your business to help generate higher engagement, more sales, and help you reach the right audience.

7 Social media statistics

Continue reading 7 Social media statistics that might surprise you

How to install LeadPages in WordPress

It’s no secret, I’m a big fan of LeadPages. In fact, I often get asked a lot how to install LeadPages in WordPress.

Having been through the process, I thought it would be helpful to create a tutorial that walks you through the steps needed to install LeadPages in WordPress.

Perfect harmony

While LeadPages provides users with their own custom LeadPages URL, some users prefer to use their own website address.

Not only does this help with branding, but it makes it easier for people to remember.

This is where using LeadPages with WordPress can come in handy.

Let’s get started learning how to install LeadPages in WordPress.

How to install LeadPages in WordPress

Continue reading How to install LeadPages in WordPress

An 8-step strategy to generate leads with social media – Infographic

There is a lot of talk about how you can generate leads with social media.

But a lot of times when you look at your own social media channels, things don’t exactly add up.

You put in the work, but you don’t see good ROI on your investments or many leads coming from your efforts on social media.

If you aren’t generating a lot of leads from your social media channels such as Facebook, Pinterest or Twitter, it’s time to look at how you can change your social media strategy so that you are!

Today we’re going to go over tips on how to generate leads with social media.

Which social networks should you be on?

When social media first got started Facebook was the primary channel that everyone was on.

Today, it is best to be on multiple social networks – provided your business can commit to updating them regularly with unique content.

If you struggle to find time to manage your social media channels, check out this guide on Social media management in 60 minutes per day.

If video is your thing, the social video starter guide can help you learn to use video channels such as Vine or YouTube and YouTube Video Cards to generate leads with social media.

How can social media help your business?

While social media can help generate leads, it isn’t the only channel you should be focusing on when you are trying to generate leads for your business.

Besides using social media channels, you also look to use videos, your email list, as well as your own blog to continue generating more leads and filling your funnel!

Here are a few stats on how people are spending their time on social media and what it can do for your business.

Try these tips for generating leads using some of your favorite social media channels.

Generating leads with Facebook

If you want to generate leads using your Facebook Page, you can create a Facebook landing page using Shortstack and then drive fans to your landing page by sharing a link to your landing page tab.

Here is an example on how to use a Facebook landing page to generate leads with social media.

Generate leads with Facebook
A Facebook landing page to collect email address can be a great way to generate leads with social media.

Generating leads with Twitter

You can also use social media sites like Twitter to generate leads. They offer a lead generation card that can help you quickly collect email addresses for your business.

Twitter lead generation card
Example of Twitter lead generation cards.

Besides using Facebook and Twitter to generate leads, it starts with having a good social media strategy to generate leads.

The team at QuickSprout put together a great infographic complete with an eight-step plan to help you generate leads with social media. Check out the following infographic.

How to generate leads with social media

Continue reading An 8-step strategy to generate leads with social media – Infographic