They say a picture is worth a thousand words. This also holds true for your logo for your business as well. Learn what your logo is saying to your customers with this collection of logo tips.
The importance of a logo
Anyone with a graphics program can slap together a logo these days. In most cases, that is normally how a logo for a business starts out. As business gets up and running, you often go through a number of iterations and end up with a professional looking logo.
While your logo may not cost very much, some logos can cost $1,000,000. Does that really mean it is a lot better than your logo?
When designing a logo, the cost doesn’t determine how popular and iconic your logo may turn out to be.
Here are some things to think about as it relates to logos from many of the most popular brands in the world.
Stats about logos
- 33% of the world’s top brands use blue in their logo
- 95% of brands use only one or two colors
- 9% of brands don’t feature the company name in their logo
What goes into a logo
There are a number of elements to consider when designing a logo. Here are some logo tips to think about when you are designing your next logo.
- Keep it simple
- Two key areas for logo design are color and font
Not sure how to create a logo using just these two areas? Try using the SMILE approach.
The SMILE approach means: Simple, Memorable, Inviting, Limited, Exciting.
This way you don’t makes things more complicated for your business.
Logos and social media
If you look at most of the social media logos, a lot of them employ a two-color approach. As we mentioned, 95% of brands use only one or two colors .
While this doesn’t mean you should only use two colors in your logo design, a lot of the world’s top brands follow this technique. You might want to as well.
Logo tips for your business
Now that you know how important your logo is for your business, here are some helpful logo tips to consider as it relates to choosing colors and fonts for your own logo.