Tag: social media ROI

How to Determine Social Media ROI for your business

More and more businesses are making social media a central part of their marketing strategy. If you’re putting resources into social media marketing, you’ll want to keep track on your return on investment (ROI).

Determining your social media ROI will help you to determine which marketing techniques are successful and adjust your strategy accordingly.

While there isn’t a standard measurement, before you begin be sure to determine your key objectives.

Let’s take a look at some ways to determine social media roi for your business.

How to Determine Social Media ROI

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36 power tips for Pinterest users

With just under 10.4 million users in June 2012, Pinterest became the fastest growing social network ever, growing at a rate of 400% month-over-month. That’s pretty staggering, considering Pinterest hasn’t been around that long.

Couple that with the fact that Pinterest is a significant driver of traffic to websites, just behind Google, and you have a powerful social network along with a tremendous opportunity to leverage for your business.

Pinterest is the 5th largest referral site of traffic for one particular e-commerce site,  just behind Google, their affiliate program, and their newsletter

Below are just a few of things I love about Pinterest.

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3 things to do before joining a social network

Social Media game planBefore you can do anything – whether it is to join a social network such as Facebook, learn how to use Instagram to capture and share photos with your friends, or even learn to get better at tracking your tweets on Twitter, you must have a goal in mind. Without a goal, it’s pretty difficult to develop a plan of attack to help get you from point A to point B.

For those of you that have made up your mind that you’re going to learn to incorporate social media into your business, here are 3 things you need to do before joining a social network.

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