More and more businesses are making social media a central part of their marketing strategy. If you’re putting resources into social media marketing, you’ll want to keep track on your return on investment (ROI).
Determining your social media ROI will help you to determine which marketing techniques are successful and adjust your strategy accordingly.
While there isn’t a standard measurement, before you begin be sure to determine your key objectives.
Let’s take a look at some ways to determine social media roi for your business.