5 Reasons your content isn’t going viral – and what you can do to fix it!

Creating content isn’t difficult. Creating content that goes viral is!

If you are looking to create the next Internet sensation, it’s not just about pumping out more content. So what is the secret?

Why won’t my content go viral?

According to Social Triggers, one of the main reasons your content won’t go viral is because you need to make it contagious!

So what does it mean to make content contagious? It means you make something readers want to share without you having to do too much asking.

Here are some of the reasons why your current content won’t go viral

1. Lack of emotional appeal

One of the main reasons content does not go viral is because it lacks emotion.

Think about why you share something or engage with it. It’s because it tugs at your emotions.

This can be for a variety of reasons. For example, content that empowers you, gives you a warm feeling, or makes you feel something so much you want to share it.

2. Not “share worthy”

When you publish content, ask yourself – is this something people will want to share?

Instead of just creating more content, I always find it is best to engage with my fans.

For example, I use the hashtag, #AskCK to collect feedback and questions from people.

This way when I am getting ready to create a product such as an ebook, infographic, or training course, I have an idea that there will be interest in it.

3. Bad timing

One of the biggest mistakes people make when publishing content is not utilizing current events and holidays.

A great tool to find upcoming events to create content around is Eventful.

Another way to improve your timing is to look at Google Analytics or Facebook Insights to see when your customers are online and lastly, don’t forget to post content on the weekends – when most people are online.

4. Poor design

Are the images you include with the content you share stuck in the 80’s?

Leverage tools such as Canva, PicMonkey, or Word Swag to help you create amazing looking images to go along with your content.

5. Poor distribution

Once you have hit publish on your content, you’re not done!

If you have created an amazing piece of content or written a great blog post, be sure you do these 12 things afterwards to help get the word out!

In addition to the reason’s listed on why your content won’t go viral, the team at Who Is Hosting This has put together a fantastic infographic that provides more examples along with viral content tips to help you get more of your content shared.

5 Viral content tips on why your content does not go viral

Continue reading 5 Reasons your content isn’t going viral – and what you can do to fix it!

5 Things to Promote with Facebook Promoted Posts

Promoted posts on FacebookFacebook recently added a new feature called promoted posts, aimed at helping you reach more of your fans. While this means you can promote any of your Facebook posts, it is important to remember that every piece of content should not be promoted. Think of it as a tool to use for only your best content.

For business owners, it is very important to know what kinds of posts you should promote, because the more you post and overwhelm your customers, the more likely they are to unlike your page or hide it from their newsfeed. You wouldn’t want that, would you? That means lost revenue and lost opportunities to get more eyes on your content, not to mention it could lead to poor word of mouth marketing to other customers.

So what should you promote?

Ideally, you should be very selective about what you post. You also want to make sure that whatever you are posting about is something that is a result producing activity – meaning something that will get users to take an action. If you’re just sharing news that has already been written about across a number of other websites, running a promoted posts may not be ideal, because you most likely won’t get the “pop” that you were expecting from fans. Instead, focus on posts that will help your business reach its own goals.

Here are five different types of content that you should consider using Facebook promoted post for.

Continue reading 5 Things to Promote with Facebook Promoted Posts