Facebook promoted posts have been around for a little over a month. For most Facebook users however, they’re a little confusing because you now have yet another tool to help you market your business on Facebook.
So what are Facebook Promoted Posts?
Promoted posts give you the ability to have a post from your Facebook Page shown to more of your friends and fans.
To help you eliminate the complexities of Facebook promoted posts, here are 10 tips on using Facebook Promoted Posts on your Facebook Page.
10 Tips About Facebook Promoted Posts
- Facebook Promoted Posts are only available on Facebook Pages with more than 400 fans
- Haven’t reached 400 fans yet? Ask your friends and current fans to share your Facebook Page with their friends.
- When you hover over the “promote” button, you will get an error message saying “promotion unavailable.”
- Did you think you could promote a post and not tell your fans that you did? Each post has a “sponsored” tag underneath the post in the Facebook News Feed.
- To stop a promoted post, simply click on the promote button. Next, click the widget > stop promotion.
- To see how well your promoted post is doing, simply go to your Facebook Page and hover over the “promote” link at the bottom of your post. For finished campaigns, it will say “promotion complete.”
- If you run multiple promoted posts, rename them to make them easier to sort through. Here’s a helpful link to view your promoted posts. To rename a post, click the pencil icon next to the ad.
- A lot of people think that Facebook Ads and Facebook promoted posts are the same thing. They’re not. I like to think of Facebook Ads as a way to fill the funnel with new fans and Facebook promoted posts as a way to target those specific fans.
- A lot of people don’t realize that most of their Facebook Page posts don’t ever get seen by their fans. Couple that with the fact that Facebook Sponsored Stories and Facebook Ads are not seen via Facebook Mobile, you have a tremendous opportunity to now reach fans via their mobile phones! In addition, by promoting posts, this gives you the opportunity to get your post seen and the opportunity to reconnect with your fans.
- Not all posts require Facebook promoted posts. For example, paying to promote a sale your business is offering might not have a big impact. Why? Because people aren’t thinking about buying 24/7. From my experience, fun posts seem to get more likes, comments and shares. While it may not instantly get you the sale, it is a GREAT way to your content seen and to grow your interactions with fans. Remember, more interactions with your Facebook Page content means more of your other content will get shown to fans.
- People LOVE free stuff. If you’re giving something away – it could be an eBook, a physical product or a service. Consider using Facebook promoted posts to reach more fans and to get more entries so that your contest goes out with a bang and not a whimper.
Bonus Tip: the mileage on these tips may vary from page to page. When applying these to your own Facebook Page, determine if they will help you reach your overall Facebook marketing goals. Some may not.