Putting the work into social media

I spend a lot of time meeting with individuals who are looking to put into practice a solid, result-producing social media strategy. The first question I always ask is if they’re ready to work. Most of the time, I get a lukewarm response, because they think that just because they join a social network and post a few updates, they’ll begin to see results like extreme growth after just a few days. That’s not the case.

If you want to see any sort of results, you should know this:

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