How to create a survey using Google Forms [video]

When collecting feedback from customers, have you tried using Google Forms?

As a business owner, it is important to collect feedback from customers and fans when you can. This way you can learn what you’re doing right with your business and which areas your customers are interested in seeing you improve upon.

For most business owners, determining which tools to use to create a survey can be frustrating. There are a lot of choices for surveys – and most of them cost money.

As someone who has spent a number of years conducting market research, I wanted to share how you can create a survey using Google Forms – for free.

Google Forms

What can you use a Google Forms survey for?

Google Forms isn’t just a tool for creating just one survey. You can use Google Forms for multiple aspects of your business.

Here are a few types of surveys business owners should consider creating in Google Forms so that you can collect feedback from customers about their purchases, buying habits, or general feedback about the products that they offer.

Examples of surveys to create using Google Forms

  • Customer feedback survey
  • Testimonials for your Facebook Page, blog, or website
  • Customer returns information
  • Demographic information about your customers

Google Forms + Analytics

Unlike most survey tools, which charge you to use their product and then ask for more money to analyze the results, surveys created using Google Forms will do the analysis for you on multiple choice and radio-button questions (and for free).

Here’s an example of the analytics you get with Google Forms. It’s pretty good.

If you want to view the individual results, you can look at each response as well.

Google Forms - Analytics

Where are the results stored when using Google forms?

The great thing about Google Forms is that when users take your survey, the information is stored within your Google account. If you have a Gmail account, you can easily access this information from anywhere with just an Internet connection.

Also, if you ever want to save your survey data, you can use Google Takeout to create a backup copy to keep on your hard drive.

Creating a survey using Google Forms

To create a survey for your business using Google forms, follow the steps outlined in this video tutorial. To create additional surveys, just create a new form.

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Customizing Google Forms

If you don’t like the look of the Google Forms that are created, you can always customize the look by selecting a theme.

Remember, it’s a survey. The theme isn’t as important as the questions that you’re asking.

Google Forms - Themes

Question: what other tools besides Google Forms have you used to create surveys? Let me know by leaving a comment below.