So you’re thinking about creating a Facebook Group or a Facebook Page for your business or organization. Before you pick one over the other, be sure you look over our social media smackdown: Facebook Group vs Facebook Page.
We know how difficult it can be to decide on an area of Facebook to use to grow your business or organization. That’s why we break everything down for you and show you what the main differences are between a Facebook Group vs Facebook Page.
This way you can make a more informed decision on which one to use instead of trying one out, finding it doesn’t do what you want to do, and then having to start over.
To help you out, we’ve also created an infographic for you that covers the differences between a Facebook Group and a Facebook Page. This way when you’re ready to decide on which one to use, you’ll have all of the information you need to make decision on which one is right for you.
So which one should you choose, a Facebook Group vs Facebook Page? Let’s find out!
Facebook Group vs Facebook Page, which is better?
The biggest difference between a Facebook Group and a Facebook Page comes down to what you want to do with it.
Why use a Facebook Group?
If you’re looking to use your space as a place for members to collaborate, but you want this information to remain private, you’ll definitely want to use a Facebook Group instead of a Facebook Page. This will let your members collaborate. Remember though, Facebook Groups are limited in their functionality and don’t offer much as far as extending the group. You get what you see.
Why use a Facebook Page?
If your aim is to use an area of Facebook as a marketing platform where you plan to share blog posts and build a community, and engage with others, you’re better off going with a Facebook Page.
Now that you know a little bit about a Facebook Group vs Facebook Page, let’s cover all of the differences between each one in the infographic below.
Can I use a Facebook Group and a Facebook Page?
Absolutely! In fact, I recommend using them together. For example, you could use your Facebook Page to market your business, your products, and your content.
If a topic requires additional help, leveraging a Facebook Group to help move your conversation off of a Facebook Page would be ideal. In this situation, I would recommend thinking of a Facebook Group as a support forum. For example, if you have multiple people asking the same question, instead of posting the same comment on multiple status updates on your Facebook Page, you can move everyone over to your Facebook Group. In a way, your Facebook Group becomes your customer support area and helps to streamline questions that you receive.
At the same time, you can use your Facebook Group to build up a network of customers who can help champion your brand and even help with your customer service.
Question: Do you still have questions about the differences between a Facebook Group vs Facebook Page? You can leave a comment by clicking here.