While it’s very easy to launch a Facebook Page for your business, it can be challenging to increase, engage, and grow your Facebook Page likes.
Some businesses find it very easy to add fans, while others who are in an industry where using Facebook is more difficult, eventually find that their fanbase will plateau.
If you’re in this situation, it is important to remember that growing a Facebook Page is about more than just getting a bunch of likes. It is about building a community of fans who are excited about what you have to offer.
So what can you do to increase, engage, and grow your Facebook community? We’ve broken things down into phases to help put you on the path to building a loyal following on Facebook.
Increasing Facebook Page Likes
Every Facebook Page starts out with a goal of increasing their Facebook Page likes. This is necessary so that you can start getting your content seen in the Facebook news feed.
Remember, everything you post on your Facebook Page does not get seen. As a result, you’ll want to make sure you focus on the people closest to you first. These are the people who are already passionate about what it is that you do. This way you don’t have to do too much asking to get them to like your page, engage with your content, and share it with their friends.
Engaging with fans
After you’ve built up your Facebook Page likes to a suitable number (you don’t need hundreds or even thousands of fans), the next thing you want to do is to start engaging with your fans.
You can do this in a number of ways such as posting photos of your products, sharing new product releases with fans, linking off to press releases and news sites talking about your business, and even invite fans to help in future product selections.
The key thing here is not to focus on the number of likes you have, but the quality of your Facebook Page likes. This means skip the quotes, funny Internet memes, and anything unrelated to your business. These are just distractions that only take you further away from building an engaging community that is interested in what you have to offer.
Growing your Facebook community
As I mentioned, it is important to increase your Facebook Page likes, but the magic doesn’t happen until you really start to engage with your fans. When you start to engage with your fans, you’ll start to see your Facebook Page likes increase and more of those fans comment and interact with your Facebook Page.
This essentially will lead to growing your Facebook community.
To help get started building your Facebook Page community, we’ve created this downloadable guide featuring 25 ways to increase, engage, and grow your Facebook Page likes. I hope you enjoy it.
Download the free ebook, 25 Ways to Increase, Engage, and Grow your Facebook Page Likes
Download the full 28-page ebook
Question: Which of these 25 tips on increasing, engaging, and growing your Facebook Page likes did you find most helpful? You can leave a comment by clicking here or send me a tweet @ckroks.
