If you’re looking to increase Facebook likes on your Facebook Page and on your content, there are a lot of different ways you can go about doing this. Some are free, some are paid, some require more work than others. The good thing is that you have options – lots of them!
Myths about increasing Facebook likes
While there are lots of ways you can get more Facebook likes, a lot of people think that in order to build a successful Facebook Page, you have to have a lot of likes. This is not the case.
What you want to do is get people to who are interested in what it is that you have to offer them to like your Facebook Page.
This is important because while you can get a lot of people to like your page, if those fans are not interested in what it is that you sell, you’re only just inflating your numbers and not doing much else.
Inflated numbers do not lead to sales or likes on your content. In most cases, you’re getting people who really don’t care about your brand or your business to increase your Facebook likes, but not really do much else for you.
The truth about increasing Facebook likes
As I mentioned, it’s not about having a large number of likes. What you want to be concerned with is posting items that fans will get interested in and engage with.
Engagement can come in many different formats. The most common ways are to likes, comments, and shares on your content.
Alternatively, you can increase the number of Facebook likes and still be engaging at the same time.
To do that, check out these 7 ways to increase Facebook likes.
1. Run a contest
Contests can be a great way to increase Facebook likes on your page. When running a contest, you can like-gate your contest. This is where you require someone to like your Facebook Page and become your fan in order to enter the contest.
Here, the engagement factor is tied into the contest. If you have a stellar contest, people will want to like your Facebook Page in order to enter.
2. Like-gated coupons
Do you run a business such as a restaurant? You can create a like-gated coupon to increase Facebook likes.
Like-gated coupons work similar to running a contest. In order for someone to get the coupon, they have to like your page.
If you choose to go this route, make sure you test your coupon first before announcing it to make sure everything is working properly. Also, make sure you create a coupon that someone would want to get.
When creating your coupon, don’t use the same one your offer on your blog or website. Make it exclusive for your Facebook Page. Otherwise, why should someone like your Facebook Page to get the same coupon you’re offering on your website?
3. Like-gated ebooks
Just like like-gated coupons, you can create a like-gated ebook.
This is where you encourage people to like your Facebook Page in order to download your ebook.
Personally, I like this way to increase Facebook likes because it’s like getting paid for your hard work (through likes).
In most cases, there’s also the mystique of what kind of ebook you are downloading.
4. Facebook Ads
If your Facebook Page suffers from a low number of likes and you’ve tapped your friends and family, your next best alternative is to use Facebook Ads.
While they’re not free, they’re a great way to get the word out to other Facebook users.
An example of a Facebook Ad is one such as “Like” us for exclusive coupons to your favorite stores.”
5. Adding a Facebook social plugin to your blog or website
Anyone with their own blog or website should definitely be sure to add a Facebook social plugin to their site. This is one of the easiest ways for Facebook Pages to increase Facebook likes.
This is because the Facebook like box let’s blog readers easily like your Facebook Page without leaving your website!
6. Add a “Like” button to your websites header
By now, you probably have a Facebook social plugin such as a “Like box” on your website. If you don’t have one (and you don’t have the space for one), the next best alternative is the Facebook like button.
Just like the “Like box,” the button let’s readers on your website like your Facebook Page without leaving your site.
7. Like-gated videos
The last way to increase Facebook likes is to like-gate a video.
Similar to a like-gated coupon, essentially, you are encouraging customers to like your Facebook Page to see your video.
With this tactic, you’ll want to make sure that your video isn’t one that they can watch on your YouTube channel without taking any action.
If you go this route, be sure you set your videos to unlisted. This way only the people who have the link to the video can see it. In this case, they would only be able to see it if they liked your Facebook Page.
There you have it – 7 ways to increase Facebook likes. Use some of these or all of them to increase your Facebook likes.
Remember, it’s not just about having a lot of likes on your Facebook Page. You want fans that want what it is that you have to offer. Create something compelling!
7 ways to increase Facebook likes
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Question: What other ways have you used to increase your Facebook likes?
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