85+ Time-Saving Social Media Keyboard Shortcuts – Infographic

Are you looking to become more efficient with your social media management?

This way you can spend less time managing your channels and more time creating content to grow your business.

One of the fastest ways is to learn social media keyboard shortcuts.

What are keyboard shortcuts?

For those of you not familiar with keyboard shortcuts, they’re a faster way to access features within a program without the need to access a menu.

Instead, you can press a combination of keys to perform the same function.

My favorite keyboard shortcut is Command + Shift + 4 to take a screenshot.

This particular shortcut has saved me lots of time when creating blog posts or writing articles because I can quickly take a screenshot using just my keyboard.

Why are social media shortcuts important?

Today, we aren’t just using keyboard shortcuts on the computer.

We’re also spending more of our time on social networks.

Because we don’t have a lot of time to waste, we need to be aware of the many social media shortcuts that are available.

This way we can work faster because of the demands on our time.

This article is going to take a look at social media keyboard shortcuts for Facebook, Twitter, YouTube, Google Plus and Tumblr.

Social media keyboard shortcuts

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How to maximize Facebook Ads conversions

Would you like to learn how to get better conversions with Facebook Ads?

What if you could lower the cost of your ads and generate more quality leads in the process?

In this article, I’m going to teach you how to maximize Facebook Ads conversions.

Why run Facebook Ads?

It’s no secret, you can be successful with Facebook Ads.

As a result, this makes them extremely attractive for business owners and marketers who are looking to advertise but don’t have a huge budget to work with.

Where to start with Facebook Ads?

Before you start creating Facebook Ads, you’ll notice there are a lot of types of ads that you can choose from.

It is important to know about the different types of Facebook Ads because these are what you are going to select from when looking at your ads objectives.

This will also impact the images you use in your ads, the amount of text, and the placement of your ads.

Types of Facebook Ads

Here is a breakdown on the different types of Facebook Ads.

As you can see there are a lot to choose from.

  • Page post ads (link, photo, text, and video)
  • App ads (desktop and mobile)
  • Domain ad
  • Event ad
  • Offer ad

As I mentioned, each of these ads also has its own specific purpose.

For example, if your goal is to generate website conversions to generate leads and online sales you would use page post ads.

Once you have selected the type of Facebook Ad you want to run, be sure you also look at the bid types cheatsheet so you know what the different terms mean.

How to maximize Facebook Ads

Now that you have an idea on what types of ads available and the terminology, it’s time to start creating your Facebook Ads.

Here’s a breakdown on the types of ads, the sizes you should use, and the purpose of each ad type.

Continue reading How to maximize Facebook Ads conversions

Facebook Ad bid types cheatsheet – Infographic

Do you know the difference between Facebook ad bid types like CPM, CPC, oCPM and CPA?

Would you like to learn which bid type you should use to best optimize your Facebook ads in the self-serve Facebook Ads tool or Power Editor?

Would you like to lower the costs you are paying for Facebook ads?

In this article, I’m going to cover four Facebook ad bit types and how to select the right one when running Facebook Ads.

Setting objectives

Before you begin to run Facebook Ads, it is important to start with your Facebook ads objectives.

Your objectives are what you want people to do when they see your Facebook ads.

Some examples include getting people to like your Facebook Page and also to get people over to your website.

By knowing your objectives and what you want to achieve, you can be sure you choose the right Facebook ad bid type to best optimize your ads and bring in the right people to your business.

Facebook ad bid types

There are four Facebook ad bid types you need to know.

Each of the Facebook ad bid types has a purpose and can help you with your objectives.

1. Cost per mille (CPM)

If you want to get people to view your ads, this is the best bid type to use.

2. Cost per click (CPC)

If you are looking to get clicks on your Facebook ads, this is the best bid type.

3. Optimized cost per mille (oCPM)

If your objective is to show your ads to people who are most likely going to take action, use oCPM.

An example of this is if you want people to like your Facebook Page or click a link in your ad.

4. Cost per action (CPA)

You would use cost per action (CPA) is your goal is to get people to take an action on your ad or to convert.

For example, if you want someone to like your Facebook Page or click on a link, you can specify a bid amount when an action occurs.

Let’s take a closer look at each of the Facebook ad bid types in more detail.

  • What they mean
  • What the goal of each ad bid type is
  • When the best time is to use them for Facebook Ads

How to choose the right Facebook ad bid types

Continue reading Facebook Ad bid types cheatsheet – Infographic

Facebook Image Size Cheat Sheet: Pages and Ads

Social media is always changing. This can be great for keeping technology up to date and keeping users engaged, but it can make things challenging for marketers who constantly need to change how they run their campaigns.

Facebook, for example, frequently changes the image dimensions required for their posts – often without notice. In May of 2014, just four months ago, I posted this guide to social media dimensions. A new guide is already necessary.

Check out the following information to make sure you always use the right Facebook image dimensions when posting to your page, uploading videos, and creating images for Facebook Ads.

Facebook Image Size Cheat Sheet

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5 Ways marketers can use Facebook hashtags

Do you include Facebook hashtags in your Facebook Page posts?

With 1.15 billion users, Facebook is an attractive place for businesses to market to customers.

Today I’m going to cover Facebook hashtag usage and how your brand can benefit from using Facebook hashtags.

The role of Facebook hashtags in marketing

While Facebook hashtags don’t seem as popular as on Twitter or Instagram, they can still help your brand.

With 1.15 billion users, Facebook is a great place to put your marketing efforts for your business.

When compared to other social networks, no other network comes close when in terms of active users.

Facebook usage stats
Facebook has 1.15 billion active users.

Facebook hashtag usage

Don’t overdo Facebook hashtags

While users are encouraged to use on average 11 Instagram hashtags, Facebook hashtag usage is much lower.

For example, you don’t want to use them in every post.

You also don’t want to use too many. 2-3 hashtags typically work best for Facebook hashtag usage.

Hashtags must be one word

I often get asked what is a hashtag.

Capitalization isn’t important

When looking at Facebook hashtag usage, remember, capitalization isn’t important.

For example, using #Facebookmarketing instead of #FacebookMarketing will take users to the same hashtag.

Personally, I like to capitalize the second word. This way it is a little easier to read the hashtag.

Don’t blindly pick a hashtag – research it first

When choosing a hashtag, be sure you’ve done some research.

If you’re not sure where to look, try these hashtag tracking tools.

Not only can they save you a lot of time, but you can also see how popular a hashtag is before beginning your Facebook marketing campaign.

PiJnz has put together a great infographic on Facebook hashtag usage.

Be sure to read through these tips on how Facebook hashtags can help your brand.

5 Ways marketers can use Facebook hashtags

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The complete guide to social media dimensions – Infographic

Do you struggle with finding the right dimensions to use on your social media channels?

With  a number of social networks changing their social media dimensions, I understand how frustrating it can be to keep up.

For example, both Facebook and Twitter changed their social media dimensions in 2014.

Here is an example of their new layouts.

Facebook Page redesign
Facebook Page redesign in 2014. Source: Facebook Page redesign news


Twitter redeisng
Twitter redesign in 2014. Source: Twitter redesign news

While I love the new look of both channels, it can be frustrating for community managers, social media managers and businesses.

This is because when new redesigns come out, they don’t always tell you what social media dimensions you need to update to.

Fortunately, the team at  Insight180 put together an extremely helpful infographic that features the latest social media dimensions for:

This infographic shows you which social media dimensions you need to use and also includes the right sizes for images you include in your posts as well.

So what social media dimensions you should be using for 2014?

Social media dimensions (May 2014)

Continue reading The complete guide to social media dimensions – Infographic

3 Things to avoid doing if you want to increase Facebook engagement – Infographic

Do you struggle with getting your fans to engage with the content you share on Facebook?

While Facebook has over 1.5 billion users worldwide that spend 700 billion minutes on the site per month , you would expect that your engagement would be much higher than it normally is.

Why it is difficult to increase Facebook engagement

If you are not seeing the levels of engagement on Facebook that you would like, there are a number of reasons why this could be happening.

Sharing low quality content

Your news feed is not a dumping ground. As a way to clean-up the Facebook news feed, Facebook reported they wanted to show more high quality content to users.

To do this, Facebook would penalize low quality content that was being shared.

What is considered low quality content?

Internet memes and status updates that are off topic are considered low quality content.

While these items tend to see higher engagement on Facebook because they are very “shareable.” Facebook doesn’t think so and therefore does not show it to users.

The takeaway here is that you will need to find another source of content to share. If you are a business and have a Facebook Page, I would recommend skipping all of the fluff and instead, share content about your brand and tell your story and what makes your business so great.

Posting when your fans are not online

If you are blindly posting on Facebook, you definitely need to consider a new Facebook strategy.

Think about it. If I am sharing content when the least number of users are not on Facebook, I am only reaching a fraction of my audience.

To increase your engagement, you need to ensure you are posting when people are on Facebook. This way they see your content and can interact with it.

There are plenty of tools you can use to help you figure out what the right posting times are.

For example, if you have a Facebook Page, one way to increase Facebook engagement is to use Facebook Insights and to look at when your fans are online.

Facebook Insights - When are your fans online
Use Facebook Insights to learn when your fans are online so you know the best times to engage with them.

Alternatively, you can also use the excellent Facebook tool, Agorapulse to measure how effective your Facebook content is and to tweak when you are sharing it.

Sharing the wrong type of content

While content is kind, it is important to know what type of content works best for your situation.

Instead of copying someone else’s Facebook strategy, you need to figure out what works best for you.

For example, some Facebook users see increased engagement from photo-sharing. For others who don’t have an audience interested in this type of content, text only status updates work well for them.

The takeaway here is to try different types of content to learn what Facebook users are interested in. Once you identify Facebook trends, keep using them until they no longer deliver the results.

Now that you are aware of some of the ways you can hurt your Facebook engagement, here are some tips to help you increase Facebook engagement.

What types of content can increase Facebook engagement?


Continue reading 3 Things to avoid doing if you want to increase Facebook engagement – Infographic

12 Important statistics on Facebook user privacy

Do you find Facebook user privacy settings confusing? While a lot of users think they have their Facebook Profile locked down, 50% of Facebook users have yet to use the “view as” feature to check privacy settings.

What this means is that even though you may have your Facebook privacy settings setup, you could be leaving important information exposed.

For those of you who don’t think that Facebook user privacy is a concern, here are a few surprising stats.

While these are important statistics on user privacy, the one that I find puzzling is this.

With so many users blindly allowing access to their Facebook profile, it is important to know who you give access to your information and what they plan to do with it.

You are very cautious about who you give out your banking information to. It’s time you begin doing the same with your Facebook Profile information.
Learn how to secure your Facebook profile with this collection of Facebook user privacy habits to check.

12 important statistics about Facebook user privacy

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10 Surprising stats about Facebook misuse

While Facebook is a powerful tool that helps us connect and communicate with people across the globe, there is also a dark side to it which can lead to a lot of Facebook misuse.

This misuse happens a lot amongst teenagers and even employees. Even some employers are misusing Facebook.

When this happens, it can give off the wrong impression.

For example, if an employer is not using Facebook correctly, their employees may take this as a sign that it is ok for them to misuse Facebook as well.

This same thing holds true with teenagers.

If they see their friends posting embarrassing photos, they might think that is ok to post them without thinking about the potential repercussions such as being made fun of or some of the more dire consequences, such as having your personal information compromised.

Know what you should and should not share on Facebook

While social networks like Facebook can work great for business and help us to stay connected, you have to be careful about what you share on your Facebook Profile and who you are sharing it with.

If you’re not sure about what  you should and should not share on Facebook, I recommend checking out these 10 tips on what not to share on Facebook before you share anything.

If you’re still not convinced that there is a lot of misuse on Facebook, I suggest checking out some of these stats about Facebook misuse along with the full infographic on alarming Facebook misuse stats. They could surprise you.

Alarming Facebook misuse stats

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