Social media is always changing. This can be great for keeping technology up to date and keeping users engaged, but it can make things challenging for marketers who constantly need to change how they run their campaigns.
Facebook, for example, frequently changes the image dimensions required for their posts – often without notice. In May of 2014, just four months ago, I posted this guide to social media dimensions. A new guide is already necessary.
Check out the following information to make sure you always use the right Facebook image dimensions when posting to your page, uploading videos, and creating images for Facebook Ads.
Why it is difficult to increase Facebook engagement
If you are not seeing the levels of engagement on Facebook that you would like, there are a number of reasons why this could be happening.
Sharing low quality content
Your news feed is not a dumping ground. As a way to clean-up the Facebook news feed, Facebook reported they wanted to show more high quality content to users.
To do this, Facebook would penalize low quality content that was being shared.
What is considered low quality content?
Internet memes and status updates that are off topic are considered low quality content.
While these items tend to see higher engagement on Facebook because they are very “shareable.” Facebook doesn’t think so and therefore does not show it to users.
The takeaway here is that you will need to find another source of content to share. If you are a business and have a Facebook Page, I would recommend skipping all of the fluff and instead, share content about your brand and tell your story and what makes your business so great.
Posting when your fans are not online
If you are blindly posting on Facebook, you definitely need to consider a new Facebook strategy.
Think about it. If I am sharing content when the least number of users are not on Facebook, I am only reaching a fraction of my audience.
To increase your engagement, you need to ensure you are posting when people are on Facebook. This way they see your content and can interact with it.
There are plenty of tools you can use to help you figure out what the right posting times are.
For example, if you have a Facebook Page, one way to increase Facebook engagement is to use Facebook Insights and to look at when your fans are online.
Alternatively, you can also use the excellent Facebook tool, Agorapulse to measure how effective your Facebook content is and to tweak when you are sharing it.
Sharing the wrong type of content
While content is kind, it is important to know what type of content works best for your situation.
Instead of copying someone else’s Facebook strategy, you need to figure out what works best for you.
For example, some Facebook users see increased engagement from photo-sharing. For others who don’t have an audience interested in this type of content, text only status updates work well for them.
The takeaway here is to try different types of content to learn what Facebook users are interested in. Once you identify Facebook trends, keep using them until they no longer deliver the results.
Now that you are aware of some of the ways you can hurt your Facebook engagement, here are some tips to help you increase Facebook engagement.
What types of content can increase Facebook engagement?
With so many users blindly allowing access to their Facebook profile, it is important to know who you give access to your information and what they plan to do with it.
You are very cautious about who you give out your banking information to. It’s time you begin doing the same with your Facebook Profile information.
Learn how to secure your Facebook profile with this collection of Facebook user privacy habits to check.
12 important statistics about Facebook user privacy
While Facebook is a powerful tool that helps us connect and communicate with people across the globe, there is also a dark side to it which can lead to a lot of Facebook misuse.
This misuse happens a lot amongst teenagers and even employees. Even some employers are misusing Facebook.
When this happens, it can give off the wrong impression.
For example, if an employer is not using Facebook correctly, their employees may take this as a sign that it is ok for them to misuse Facebook as well.
This same thing holds true with teenagers.
If they see their friends posting embarrassing photos, they might think that is ok to post them without thinking about the potential repercussions such as being made fun of or some of the more dire consequences, such as having your personal information compromised.
Know what you should and should not share on Facebook
While social networks like Facebook can work great for business and help us to stay connected, you have to be careful about what you share on your Facebook Profile and who you are sharing it with.
If you’re still not convinced that there is a lot of misuse on Facebook, I suggest checking out some of these stats about Facebook misuse along with the full infographic on alarming Facebook misuse stats. They could surprise you.
Can you really sell products over the holidays through social media? This collection of holiday shopping statistics provides a look into how customers like to shop through social media.
Personally, I believe that a lot of users use social media channels to do their holiday shopping.
This collection of holiday shopping statistics can help to give you a better idea on what channels you should consider using to sell products through social media.
Remember, you want to be sure to always ask your audience what they prefer. If you try selling products through one social media channel and you don’t have a strong presence and your customers don’t use the site much, don’t expect strong holiday sales figures.
So where are most users doing their holiday shopping at? Is it Facebook, Twitter, Instagram, or another social media channel? Let’s find out.
Here are a few of my favorite holiday shopping statistics.