How many of you are use hashtag tracking tools to help you identify and plan out your social media campaigns?
Recently, I was giving a presentation on how to leverage hashtags and spent a lot of time answering questions from people wanting to know if there were social media tools to help identify which hashtags they needed to include.
In this article, I am going to cover five hashtag tracking tools you can use to find the right hashtags to use with your social media campaigns.
What are hashtags?
For those of you new to hashtags, hashtags are a way to group conversations together.
For example, I conveniently use the hashtag #AskCK to make it easier for users on Twitter to ask me questions.
This also makes it easier for me to track the conversation by simply clicking on the hashtag.
Hashtags are also very useful when you want to insert your information into other larger conversations.
An example of this is using the hashtag #BizTips when sharing updates that are business related or using #Socialmedia when sharing content that is social media related.
Benefits of using hashtags
As I mentioned, by including hashtags in your discussions, it makes it easier for people to follow the discussion that is taking place.
For example, many events create their own hashtag so that attendees can see who is saying what at an event.
If they did not include hashtags, it would be difficult to follow all of the conversations taking place.
The same holds true when trying to measure how effective your social media campaigns were.
Imagine having to go through thousands of conversations. By including a hashtag, you can quickly filter the conversations to only show conversations using a specific hashtag.
This way you can quickly see the conversations and measure your performance.
5 Hashtag tracking tools
Now that you are aware of what hashtags are, how do you identify which hashtags you should be using in your social media campaigns?
Fortunately, there are a number of hashtag tracking tools you can use to help identify, analyze, and measure the effectiveness of a social media campaign.
Do you know which types of Twitter accounts to follow? With over 550 million accounts on Twitter, it can be difficult to know which types of Twitter accounts can help and hurt your Twitter influence.
Knowing who to follow
For those of you who think it doesn’t matter who you follow on Twitter, it does.
For starters, there is the Twitter ratio that limits how many people you can follow at one time.
The way this works is if you follow too many people and they don’t follow you back, Twitter can block you from following more people until you gain new followers.
This is one reason why it is important to follow users who will follow you back and retweet your content.
If you follow a bunch of people who won’t ever interact with you, they’re essentially just taking up space in your Twitter stream.
For example, while you may follow certain celebrities on Twitter, don’t expect them to follow you back. At the same time, don’t expect them to ever retweet your content or mention you on Twitter.
As I mentioned, you also want to be sure to follow Twitter accounts that will follow you back. These are important because when they follow you, they are going to then see your tweets in their Twitter stream and hopefully retweet you, pushing your tweets out to their followers.
The more you tweet good content and they retweet it, the better chance you have of growing your influence on Twitter as a result.
So what types of Twitter accounts are out there and which one’s should you be following?
Here’s a breakdown on 7 types of Twitter accounts to follow (and not follow).
The Social Star
The Distant Star
The Private Eye
Let’s learn more about each of these types of Twitter accounts to follow (and not follow).
7 Types of Twitter accounts to follow (and not follow)
Can you really sell products over the holidays through social media? This collection of holiday shopping statistics provides a look into how customers like to shop through social media.
Personally, I believe that a lot of users use social media channels to do their holiday shopping.
This collection of holiday shopping statistics can help to give you a better idea on what channels you should consider using to sell products through social media.
Remember, you want to be sure to always ask your audience what they prefer. If you try selling products through one social media channel and you don’t have a strong presence and your customers don’t use the site much, don’t expect strong holiday sales figures.
So where are most users doing their holiday shopping at? Is it Facebook, Twitter, Instagram, or another social media channel? Let’s find out.
Here are a few of my favorite holiday shopping statistics.