How to increase YouTube engagement by 374%

Are you struggling with finding ways to increase YouTube engagement?

What if you could make a few changes to your videos to increase YouTube engagement by up to 374%?

If you’re not yet sold on using YouTube in your content marketing, I want you to think about this.

Where else can you can get a consistent number of people search and watching videos month in and month out?

If you already have a YouTube channel and you are already doing content marketing using YouTube videos, but you aren’t seeing the results you would like, I have some techniques for you on what you can do to increase YouTube engagement on your existing content.

If you have at least thought about using your YouTube channel in your social media strategy but aren’t yet convinced, I’m going to share with you some stats on why you should use YouTube in your content marketing to help increase YouTube engagement as you begin to post more video content.

YouTube best practices

If you are not happy with the results you are seeing on YouTube, here are a few tweaks to consider making:

If you have put off adding a thumbnail image to your videos, here’s a tutorial on adding a custom YouTube thumbnail image and a free template to get you started.

When I first started creating YouTube videos, my videos were too long. What did I do to fix them?

I looked at my YouTube analytics to get an idea on where people were stopping in my videos and on future videos, I shortened them!

Today, I average a few thousand views per day as a result!

One other area you want to focus on to increase YouTube engagement is to use your email list!

While these are just some of the ways you can increase YouTube engagement, there are even more things you can be doing.

If you’re ready to start using YouTube to improve your engagement and drive more traffic to your website, consider making these changes to your videos in this infographic from Quicksprout.

How to increase YouTube engagement by 374%

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The complete guide to social media dimensions – Infographic

Do you struggle with finding the right dimensions to use on your social media channels?

With  a number of social networks changing their social media dimensions, I understand how frustrating it can be to keep up.

For example, both Facebook and Twitter changed their social media dimensions in 2014.

Here is an example of their new layouts.

Facebook Page redesign
Facebook Page redesign in 2014. Source: Facebook Page redesign news


Twitter redeisng
Twitter redesign in 2014. Source: Twitter redesign news

While I love the new look of both channels, it can be frustrating for community managers, social media managers and businesses.

This is because when new redesigns come out, they don’t always tell you what social media dimensions you need to update to.

Fortunately, the team at  Insight180 put together an extremely helpful infographic that features the latest social media dimensions for:

This infographic shows you which social media dimensions you need to use and also includes the right sizes for images you include in your posts as well.

So what social media dimensions you should be using for 2014?

Social media dimensions (May 2014)

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70 time-saving social media shortcuts [Infographic]

Whether it’s figuring out how to squeeze more time out of our daily lives or how to more productive on social media sites like Facebook, Twitter, Google+, and YouTube. We’re always looking for a shortcut. As we share more and more of our personal lives through social media, it’s time that we created social media shortcuts to help us learn how to get more efficient in the limited amount of time that we have.

According to Experian Marketing Services, Americans spend 16 minutes of every hour online on social networks. That’s nearly 25% of every hour being spent on a social media site. While we won’t go into what users do on social media sites. that’s a lot of time to be spending checking updates from others and less time that we can be productive.

The team at Quintly put together this infographic featuring 70 social media shortcuts to help you get more done on Facebook, Twitter, Google+, and YouTube. In addition to the social media shortcuts listed, they’ve also included a few easter eggs (hidden features).

While these shortcuts only work when you’re on your computer and not on your mobile device such as your smartphone or tablet, they’re very handy to learn and can help reduce the amount of time you waste from senseless clicks online.

70 time-saving social media shortcuts

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Everything I Need to Know About Social Media, I Learned From Football

Blue 42, hut hut, hike.  Who’s ready for some Football? With the NFL Playoffs set, I put together this fun (and handy) infographic to help explain social media in terms of Football.

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The State of Social Media in 2012

2012 was a HUGE year for social media – especially for mobile.  Twitter revamped their mobile app, Facebook followed suit and overhauled Facebook for iOS (which was sorely needed). Then, not to be outdone, Pinterest launched business pages for Pinterest, which allowed businesses to create their own accounts that didn’t require a complex way to squeeze your business into the first name and last name fields (finally).

Besides mobile, 2012 was also big for investors as well, as Facebook went public – and who can forget about Facebook Timeline, which also launched in 2012 – I know, it’s hard to remember all the way back to January 2012.

So what else happened with social media in 2012? Take a look at this infographic on everything that happened in social media in 2012.

Continue reading The State of Social Media in 2012