The dawn of video sharing sites introduced the world to a series of potentials that it had previously never experienced. Millions of hours of video are uploaded to sites like YouTube and Vimeo on a monthly basis, and YouTube receives well over a billion unique visits per month. The videos provide visitors with virtually anything that they need to look for, and have become resources that are growing as their users’ demands shift.
With the popularity of video sharing sites comes the potential for monetization of the process. Brands, small businesses, even people realized that they could be using the popularity of videos to create like-minded content, content that would be shared widely and enjoyed by the maximum number of eyes. It was realizations like this that led to the rise in a new brand of marketing that focused on harnessing the power of video sharing, while integrating it with a concerted social media strategy. Thus, social video marketing was born.
This social video starter guide infographic, provided by TollFreeForwarding.com, provides a how-to guide for exploiting the wild popularity of social video sites such as YouTube, Vimeo, Google Hangouts, Instagram, and Vine. It explores how social video sites have become a major component of the online marketing medium, and why so many are succeeding because of it.
Let’s take a look at this social video starter guide and how you can leverage these social video sites to help grow your business.
Publishing content on YouTube is a great way to grow your presence using video. Unfortunately, the number of views you get can be inconsistent. One easy, but powerful way to improve your views is to add a YouTube subscribe button to your site.
Adding a YouTube subscribe button is a great way to let your blog readers know that you have a YouTube presence. Also, each time you upload a new video, your subscribers are notified.
This can lead to a significantly consistent number of views each time you upload a YouTube video.
How to add a YouTube subscribe button to your blog
Besides mobile, 2012 was also big for investors as well, as Facebook went public – and who can forget about Facebook Timeline, which also launched in 2012 – I know, it’s hard to remember all the way back to January 2012.
So what else happened with social media in 2012? Take a look at this infographic on everything that happened in social media in 2012.
When you mention the terms, social media and business, a lot of people instantly conjure up images of Facebook, Twitter, LinkedIn, Pinterest and Google+ – along with a long list of questions. What they often forget is that while these are social networks aimed at curating content from around the web, you have to have content to share on them to keep them growing. Enter YouTube, an online video sharing community.
In addition to being the number two search engine (behind Google), YouTubeis a tremendous social media tool where you can create your own online videos, build an audience, and drive traffic back to your business in a number of ways – by posting a video on your favorite social networks like Facebook or Twitter, encouraging visitors to check out your website, sign-up for your newsletter or as a way to leverage word of mouth marketing where viewers tell their friends about your video.
When I first got started making YouTube videos I’ll admit, I was pretty scared. Some of the questions I wondered about were if I could amass any considerable number of views – I also had a lot of questions about YouTube videos – will viewers like my content, will I even get viewers and how do I deal with comments and so on.
These are questions that anyone who is just getting started with online video might ask themselves. But just two years later (and 750,000+ views), I’m happy to say that I enjoy making videos – almost more than blogging. And it’s not because I’m shy or anything. I just find they allow me to express my creativity through story-telling along with the creativity that goes into writing each video.
So to help you out, I’ve come up with 5 ways you can use YouTube to grow your small, medium, or large business.
Just like your blog, your YouTube channel has its own RSS feed. What this means is that you can now see updates as they’re happening from your favorite YouTube channels.
This is good news for anyone who uses an RSS feed reader such as Pulse to consume their favorite websites and blogs from their smartphone because now, instead of going to check out your favorite YouTube channel to see if they have uploaded any new videos, you can access the YouTube channels RSS feed to see any recent updates anytime. Here’s an example of my YouTube channel RSS feed.
What’s included in a YouTube channel RSS feed
Length of video
Number of views
What’s not included in a YouTube channel RSS feed
Playlists videos are added to
Number of subscribers
If you’ll notice, it is very important to fill-in as much descriptive information about your YouTube videos and to include a custom YouTube video thumbnail because this information is pulled into RSS feed aggregators such as Google News and Pulse. Without a custom YouTube video thumbnail your videos won’t be as eye-catching to readers. If you don’t include a description or title for your video, RSS feed readers might not pick-up your video so you’ll want to be sure include this in your YouTube videos.
Enough about what is and is not included in a YouTube channel RSS feed. How do I find a YouTube channel RSS feed?
Now that you’ve purchased your first iOS device (iPhone, iPad or iPad Mini) and taken the time to import or add phone numbers and addresses to all of your contacts, one important area you don’t want to overlook is to add in your contacts Twitter username.
Why add a Twitter username to your contacts?
By adding a contacts Twitter username, this allows you the opportunity to easily view tweets from your friend right from your contacts. This also makes it easy to send your contact a tweet right from your contacts screen as well.