A lot of people think that Pinterest is only good for a handful of things – saving and sharing fashion, designs, and recipes you find online. Don’t let it fool you though. You can use Pinterest for business. You can even use Pinterest for ecommerce.
Can you really sell products over the holidays through social media? This collection of holiday shopping statistics provides a look into how customers like to shop through social media.
Personally, I believe that a lot of users use social media channels to do their holiday shopping.
This collection of holiday shopping statistics can help to give you a better idea on what channels you should consider using to sell products through social media.
Remember, you want to be sure to always ask your audience what they prefer. If you try selling products through one social media channel and you don’t have a strong presence and your customers don’t use the site much, don’t expect strong holiday sales figures.
So where are most users doing their holiday shopping at? Is it Facebook, Twitter, Instagram, or another social media channel? Let’s find out.
Here are a few of my favorite holiday shopping statistics.
If you’re looking to use Pinterest to improve engagement and get more repins, the first place you want to start is with your images. It is important to have the right Pinterest dimensions – not just for your Pinterest account, but also for any images you include on your website or blog.
The reason why you should optimize your website and blog images in addition to having a completed profile on Pinterest is so that when readers pin your images, they look great on Pinterest. This will benefit you, because if you have great images that people want to repin and they are sized properly, not only will they look great, but people will want to share them with others. This means more traffic back to your website or blog!
To help you out, I’ve created an infographic with all of the Pinterest dimensions you’ll need.
Pinterest for business – it’s a topic I often hear a lot about. It’s also an area where I see a lot of businesses mess up too. That’s because most businesses join Pinterest for the wrong reasons.
Pinterest for business and why a strategy matters
While there are a number of successful businesses on Pinterest, not all businesses will achieve these levels. Those that are successful often have a social media strategy in place and the following items defined.
A defined set of goals
An action plan to help achieve your goals
Performance indicators to help you measure if you were successful
Without a strategy in place, don’t expect just being on Pinterest to do very much for your business. You can add a Pinterest social media icon to your website to let visitors know you’re on the site. You can do the same with your email newsletter too. While you may get a few people to follow you on Pinterest, don’t expect a ton of people.
The reason why you need a strategy in place is because people want to follow Pinterest users who are pinteresting.
If your business doesn’t have a lot of original content – your own images and videos – you may want to reconsider using Pinterest for business. The same goes if you don’t have the time or the resources to dedicate to Pinterest. As I mentioned, Pinterest for business is not for everyone. It’s a social media channel you have to work at in order to build up followers and fans.
If you’re still unsure if Pinterest for business is right for you, this infographic can help you decide if Pinterest for business is a good idea.
Do you know how to be Pinteresting? We all know what Pinterest is, but what does the term Pinteresting really mean? Basically Pinteresting means that you’re interesting on Pinterest.
Why be Pinteresting?
Before we talk about how to be pinteresting, think about the people and the pinboards you currently follow on Pinterest. Why is it that you follow them? Is it because they are boring? I hope that’s not the case. Why would anyone want to follow a pinboard that’s boring? Instead, if you want to grow your Pinterest following and get more repins, you have to be Pinteresting.
If you’re pinteresting, not only will it help you get more repins and followers, but it will also help boost your online influence on Pinterest because people will find the content that you curate interesting and in-turn, share it with their friends.
Although most of the users on Pinterest are women, Pinterest continues to see a lot of men join the network. This makes it a great a platform for businesses to boost their online influence and helps them to reach their target audience. By targeting the right audience and getting into their minds, you can influence Pinterest users to not only buy your products, but to also help build your brand, promote your business, and grow the size of your Pinterest following at the same time!
Be sure to check out this Pinterest infographic on the different types of Pinterest users, what they do, and where they shop. You may want to connect with like-minded users to help boost your online influence with Pinterest.
Besides mobile, 2012 was also big for investors as well, as Facebook went public – and who can forget about Facebook Timeline, which also launched in 2012 – I know, it’s hard to remember all the way back to January 2012.
So what else happened with social media in 2012? Take a look at this infographic on everything that happened in social media in 2012.
For those of you who are just getting started with Pinterest, it is important to know the proper dimensions. This way you are producing quality images or videos and can maximize your opportunities to have your pinned images repinned by others.
To help you out, I’ve put together this Pinterest Dimensions infographic – complete with all of the proper sizes and tidbits of information you need to know to be effective on Pinterest.