Pinterest for ecommerce

A lot of people think that Pinterest is only good for a handful of things – saving and sharing fashion, designs, and recipes you find online. Don’t let it fool you though. You can use Pinterest for business. You can even use Pinterest for ecommerce.

In fact, there are approximately 46.9 million monthly active users on Pinterest right now. . That’s a staggering number, considering just one year ago, there were only 12.2 million monthly active users on Pinterest.

So just why is Pinterest for ecommerce so important? Here are few stats that you need to be aware of as an ecommerce business that can affect your online sales.

Important facts about using Pinterest for ecommerce

90% of the users on @Pinterest are women. .

61% of women influence consumer electronic buying decisions. . [Source]

Pinterest driving more traffic to websites than Twitter for ecommerce businesses. .

As an ecommerce business, what can you do to tap into the large number of monthly active users on Pinterest?

This infographic on Pinterest for ecommerce helps breakdown steps you can take with your business to leverage Pinterest as a marketing channel.

Tips on using Pinterest for ecommerce

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Facebook for business or Facebook for personal – a comparison

It doesn’t really matter who you ask – when you mention the term social media, everyone instantly thinks Facebook. That’s because not only does Facebook have over 1 billion users looking to connect with their friends and family, but the social network also works great for business owners as well.

So how effective is Facebook at driving personal and business interactions?

Consider these stats about Facebook for personal and business use:

  • 1 in 7 people use Facebook for personal use
  • 1 in 3 businesses are on Facebook
  • 79% of Facebook fans are more likely to make a purchase
  • 74% of Facebook fans are more likely to recommend a brand to their friends

Couple that with the fact technology research firm, Gartner feels that social commerce is the next big thing and suggests that by 2015, social commerce will generate $30 billion in sales, there are plenty of reasons as to why you should be using Facebook for both personal and business reasons.

So which way should Facebook be used primarily for?  Facebook for business or Facebook for personal? Check out this infographic on how Facebook is currently being used – and the impact that it is having for personal uses and in business.

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5 last-minute ways to boost online shopping sales this holiday season

So you’re not exactly the best planner when it comes to social media. Everything is just off-the-cuff or when you get around to doing it.  Although the clock is ticking on Thanksgiving and Black Friday, there’s still time for you to leverage your network of friends, fans and followers this holiday season to help boost your online sales.

Instead of throwing in the towel on holiday shopping and missing out on online sales for your business, I’ve put together a collection of 5 last-minute ways you can give your online shopping sales a boost.

What’s great is that these are items you can start implementing today or even tomorrow (after you’ve had your fill of Turkey and stuffing).

Remember, if you have trouble implementing any of these items, don’t hesitate to contact me for help.

Let’s get started with 5 last-minute ways you can give your online store a boost in website traffic and online sales this holiday season.

Continue reading 5 last-minute ways to boost online shopping sales this holiday season