In just a few short years, marketing has changed. In fact, we’re now looking at modern marketing as being the new standard.
This means that marketers aren’t just coming up with ideas and passing them off to a designer to make those ideas come to life.
Modern marketing now blends the role of the marketer with the role of the creative team.
This means you essentially have a jack-of-all-trades on your team – someone who is creative, understands social media, but also has the skills to be able to comprehend, track, and measure the results of their efforts as well.
While marketing used to be an area that most business owners didn’t understand or didn’t see value in spending money on. Today, with the rise of digital media, marketing has moved to the forefront. In fact, it’s now one of the first things a business thinks about when creating a product.
This is because while marketing used to mean spending lots of money to get the word out about a product, modern marketing has provided a new means of getting the word out – all while tightening the pursestrings.
So what skills does a modern marketer need to succeed?
- Ability to write
- Capable of creating visual content
- Social media skills
- Capable of crafting compelling email marketing campaigns
- Expert at budgeting
- Master performance tracker
In addition to having the skills mentioned above, the modern marketer also needs to know the 10 commandment of modern marketing so that they can learn what makes a good marketer and what makes a bad marketer.
Learn more about the skills needed in modern marketing with this infographic from Pardot, a marketing and analytics company.
Modern marketing – part artist, part scientist
Continue reading Modern marketing with the modern marketer [Infographic]
You’ve finished your blog post. Now what? Traffic will surely start rolling in, right? After blogging and hitting publish, you’re not done though. In fact, there’s a lot more that you need to be doing if you’re serious about getting your blog posts seen by more readers.
If you want your blog posts to succeed after you hit publish, make sure you’re doing these 12 things after blogging. Not only will they help you spread the word about your blog posts, but they’ll also help you track your blog posts so that you can see what is and isn’t working and refine your blogging efforts for your next post.
So what are these 12 things you need to be doing after blogging to help ensure that your blog post is successful and that it gets seen?
12 things to do after blogging
Continue reading 12 Things to Do After Blogging [Infographic]
2012 was the year of social media. Facebook, Twitter, LinkedIn, Instagram and Pinterest all experienced tremendous growth in social media.
So how can you as a business, capitalize on the success of these growing social networks in 2013? First, you need a social media plan.
No, you don’t have to get your calendar out and start feverishly writing. Instead, there’s a handy infographic that can help you figure out what you need to be doing each month to reach social media success in 2013.
A few of the key steps include:
- Assessing your social fitness
- Revisiting your social goals
- Becoming a better listener
- Integrating all of your social platforms, and
- Planning for the future
Continue reading Make 2013 Your Best-Ever Year: A 12-Month Plan For Social Media Success [INFOGRAPHIC]
So you’re not exactly the best planner when it comes to social media. Everything is just off-the-cuff or when you get around to doing it. Although the clock is ticking on Thanksgiving and Black Friday, there’s still time for you to leverage your network of friends, fans and followers this holiday season to help boost your online sales.
Instead of throwing in the towel on holiday shopping and missing out on online sales for your business, I’ve put together a collection of 5 last-minute ways you can give your online shopping sales a boost.
What’s great is that these are items you can start implementing today or even tomorrow (after you’ve had your fill of Turkey and stuffing).
Remember, if you have trouble implementing any of these items, don’t hesitate to contact me for help.
Let’s get started with 5 last-minute ways you can give your online store a boost in website traffic and online sales this holiday season.
Continue reading 5 last-minute ways to boost online shopping sales this holiday season
At the urging of your business partners, you signed your business up for the most popular social networks – Facebook, Twitter, Pinterest and even went so far as to create a LinkedIn profile for yourself. Upon joining, you expected the growth to be slow – a few fans, a few followers here or there. Fast forward 90 days later though and your accounts have stayed consistently flat. No grand splash. What to do?
Like most businesses who joined a social network, expecting a social networking gold rush complete with lots of fans and followers, that’s not the case. In fact, most businesses will start off and remain flat – not because it doesn’t work – it does.
The typical problem with most businesses who join a social network is that they’re expecting overnight growth. This is something that doesn’t just happen overnight. Growth through social media is something you have to work at – just ask anyone who joined a social network. For example, I didn’t start out with 27,000+ Facebook fans. It was (and still is) something that I have to work at each and every day.
So how can you fix the low social media engagement that you’re experiencing? The wrong answer is to give up. Instead, try these 5 ways to fix low social media engagement.
Continue reading 5 ways to fix low social media engagement
Everywhere you look, businesses are on Facebook, Twitter, Pinterest, YouTube…the list goes on. While joining lots of social networks is a great way to grow your online presence, it does not guarantee that you’ll get fans, followers or subscribers. In fact, getting fans, followers or subscribers can be a challenge – often because you’re unknown, you’re not targeting the right audience, or you’re not posting enough (or at the wrong times).
While there are many ways to build your fanbase over time, here are 10 everyday places where you can find more fans, followers and subscribers.
Continue reading 10 everyday places to find more fans, followers, and subscribers
This post doesn’t really apply to one single social network. In fact, you could apply it to Facebook, Twitter, Pinterest, Google+ (or even one of the other smaller social networks that you’ve joined). We’re talking about status updates.
Just being on the hottest social network doesn’t guarantee that you’ll instantly amass a large following. It also doesn’t matter how many fans, friends or followers you have. No, you need to be engaging. We’re not talking about going around and meeting every single person that you’re connected with (that would take a ridiculous amount of time). Instead, we’re talking about using the basics that all social networks are built around – the status update.
Every social network offers a variation of the status update. For Facebook users, it could be a quote, sharing an event, posting engaging photos, or simply using the questions app. Twitter users are a little more confined – 140 characters to be exact, yet the status update is still relevant to share links, break news, or even tweet a photo from your encounter with your favorite celebrity. For Pinterest users, the status update isn’t just the photo that you pin to your pinboards – that’s a good chuck of it. In addition, be sure you include keyword rich descriptions (there’s a nifty search feature as well).
So enough with the examples, right? Take me to the 5 types of status updates that you can post to help build your engagement levels!
Continue reading 5 types of status updates to build social engagement
Before you can do anything – whether it is to join a social network such as Facebook, learn how to use Instagram to capture and share photos with your friends, or even learn to get better at tracking your tweets on Twitter, you must have a goal in mind. Without a goal, it’s pretty difficult to develop a plan of attack to help get you from point A to point B.
For those of you that have made up your mind that you’re going to learn to incorporate social media into your business, here are 3 things you need to do before joining a social network.
Continue reading 3 things to do before joining a social network
Lately, I’ve been paying a lot of attention to consumer brands to see how they are adapting their current marketing efforts to improve consumer engagement. One great example I wanted to share with you is Boar’s Head deli meats. What I liked most about this was that they not only took an existing product (the sub sandwich), but they made it social.
No, they didn’t brand the bread or meat with their social media accounts. Instead, they used their packaging to help build this audience. Here’s a brief video to show you what I mean.
Continue reading Building better engagement through wax paper