Building better engagement through wax paper

Lately, I’ve been paying a lot of attention to consumer brands to see how they are adapting their current marketing efforts to improve consumer engagement.  One great example I wanted to share with you is Boar’s Head deli meats. What I liked most about this was that they not only took an existing product (the sub sandwich), but they made it social.

No, they didn’t brand the bread or meat with their social media accounts. Instead, they used their packaging to help build this audience. Here’s a brief video to show you what I mean.

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What other creative ways could you use to improve your social media marketing efforts and improve your engagement with customers? Leave your suggestions in the comments section.