How to display Pinterest on your Facebook Page using ShortStack

Does your business include Pinterest as part of your social media strategy?

If your business also maintains a Facebook Page, you can integrate your Pinterest account with your Facebook Page.

This allows you to share your Pinterest boards with your Facebook Page fans and build influence on Pinterest.

Today you are going to learn how to display your Pinterest boards on your Facebook Page.

Example of Pinterest boards embedded on a Facebook Page

Pinterest on a Facebook Page
Example of Pinterest on a Facebook Page using Shortstack.

Let’s get started teaching you how to display your Pinterest boards on your Facebook Page using Shortstack.

Display Pinterest on your Facebook Page using Shortstack

To display your Pinterest boards on your Facebook Page with the help of Shortstack, watch this complete video tutorial.

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Make 2013 Your Best-Ever Year: A 12-Month Plan For Social Media Success [INFOGRAPHIC]

2012 was the year of social media.  Facebook, Twitter, LinkedIn, Instagram and Pinterest all experienced tremendous growth in social media.

So how can you as a business, capitalize on the success of these growing social networks in 2013? First, you need a social media plan.

No, you don’t have to get your calendar out and start feverishly writing. Instead, there’s a handy infographic that can help you figure out what you need to be doing each month to reach social media success in 2013.

A few of the key steps include:

  1. Assessing your social fitness
  2. Revisiting your social goals
  3. Becoming a better listener
  4. Integrating all of your social platforms, and
  5. Planning for the future
  6. ….

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Everything I Need to Know About Social Media, I Learned From Football

Blue 42, hut hut, hike.  Who’s ready for some Football? With the NFL Playoffs set, I put together this fun (and handy) infographic to help explain social media in terms of Football.

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The State of Social Media in 2012

2012 was a HUGE year for social media – especially for mobile.  Twitter revamped their mobile app, Facebook followed suit and overhauled Facebook for iOS (which was sorely needed). Then, not to be outdone, Pinterest launched business pages for Pinterest, which allowed businesses to create their own accounts that didn’t require a complex way to squeeze your business into the first name and last name fields (finally).

Besides mobile, 2012 was also big for investors as well, as Facebook went public – and who can forget about Facebook Timeline, which also launched in 2012 – I know, it’s hard to remember all the way back to January 2012.

So what else happened with social media in 2012? Take a look at this infographic on everything that happened in social media in 2012.

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6 Useful Pinterest Tools to improve engagement and get more repins

In just 2 short years, Pinterest has rocketed to the top of many users favorite social networks.  Weekly visits to Pinterest jumped 2,183% – a staggering increase, given its short life. So how can you take advantage of this popular social network without spending all of your time doing it?

In this article we have compiled 6 useful tools for Pinterest to help you create engaging content, schedule pins, curate pins about your brand, and set Pinterest alerts for your website. Together, you now have a powerful toolbox full of userful Pinterest tools to help you grow your engagement, increase your influence with others and get more repins on Pinterest.

Check out these 6  Pinterest tools to help you create more engaging content and get more repins!

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Don’t know what to post to your social networks, go ask your mom [Infographic]

One of the questions I often get asked about on building a successful Facebook Page or any social media account is what should I post?

Not knowing your business, what you do, what you offer and which channels you’re currently using to engage with customers, I can offer one piece of advice.

Continue reading Don’t know what to post to your social networks, go ask your mom [Infographic]

36 power tips for Pinterest users

With just under 10.4 million users in June 2012, Pinterest became the fastest growing social network ever, growing at a rate of 400% month-over-month. That’s pretty staggering, considering Pinterest hasn’t been around that long.

Couple that with the fact that Pinterest is a significant driver of traffic to websites, just behind Google, and you have a powerful social network along with a tremendous opportunity to leverage for your business.

Pinterest is the 5th largest referral site of traffic for one particular e-commerce site,  just behind Google, their affiliate program, and their newsletter

Below are just a few of things I love about Pinterest.

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[Download] FREE YouTube Background Image Template

Download Free YouTube background template
One of my favorite ways to engage with fans via social media is through my YouTube channel. Not only is YouTube the #2 search engine, but it’s also a great tool to promote and grow your online presence.  For example, if you’re someone who creates a lot of videos about your products, YouTube is a great place to upload and store your content because not only are your videos available for people searching YouTube or Google, but they can also be embedded on websites or shared via your favorite social networks like Facebook, Twitter and Pinterest.

While uploading your video content to YouTube is a must for anyone who wants to use video to engage better with their audience, one area that often gets overlooked when growing your online presence through YouTube is your YouTube background image.

Although your YouTube background image is a static image that subscribers cannot click, it gives you the opportunity to get creative. For example, you can brand your YouTube channel – simply by changing the colors. This space can also be used to let YouTube subscribers know that you’re also on other social networks or that you have a website.

Customize your YouTube background image

Creating a YouTube background image:

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5 ways to fix low social media engagement

Low social media engagement

At the urging of your business partners, you signed your business up for the most popular social networks – Facebook, Twitter, Pinterest and even went so far as to create a LinkedIn profile for yourself.  Upon joining, you expected the growth to be slow – a few fans, a few followers here or there.  Fast forward 90 days later though and your accounts have stayed consistently flat. No grand splash.  What to do?

Like most businesses who joined a social network, expecting a social networking gold rush complete with lots of fans and followers, that’s not the case. In fact, most businesses will start off and remain flat – not because it doesn’t work – it does.

The typical problem with most businesses who join a social network is that they’re expecting overnight growth.  This is something that doesn’t just happen overnight. Growth through social media is something you have to work at – just ask anyone who joined a social network. For example, I didn’t start out with 27,000+ Facebook fans. It was (and still is) something that I have to work at each and every day.

So how can you fix the low social media engagement that you’re experiencing? The wrong answer is to give up. Instead, try these  5 ways to fix low social media engagement.

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10 everyday places to find more fans, followers, and subscribers

How to find more fans with social media

Everywhere you look, businesses are on Facebook, Twitter, Pinterest, YouTube…the list goes on.  While joining lots of social networks is a great way to grow your online presence, it does not guarantee that you’ll get fans, followers or subscribers.  In fact, getting fans, followers or subscribers can be a challenge – often because you’re unknown, you’re not targeting the right audience, or you’re not posting enough (or at the wrong times).

While there are many ways to build your fanbase over time, here are 10 everyday places where you can find more fans, followers and subscribers.

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