85+ Time-Saving Social Media Keyboard Shortcuts – Infographic

Are you looking to become more efficient with your social media management?

This way you can spend less time managing your channels and more time creating content to grow your business.

One of the fastest ways is to learn social media keyboard shortcuts.

What are keyboard shortcuts?

For those of you not familiar with keyboard shortcuts, they’re a faster way to access features within a program without the need to access a menu.

Instead, you can press a combination of keys to perform the same function.

My favorite keyboard shortcut is Command + Shift + 4 to take a screenshot.

This particular shortcut has saved me lots of time when creating blog posts or writing articles because I can quickly take a screenshot using just my keyboard.

Why are social media shortcuts important?

Today, we aren’t just using keyboard shortcuts on the computer.

We’re also spending more of our time on social networks.

Because we don’t have a lot of time to waste, we need to be aware of the many social media shortcuts that are available.

This way we can work faster because of the demands on our time.

This article is going to take a look at social media keyboard shortcuts for Facebook, Twitter, YouTube, Google Plus and Tumblr.

Social media keyboard shortcuts

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How to Segment Your Email List to Generate More Revenue

Do you segment your email lists?

If you don’t create different lists, you could be missing out on a higher open rate, more clicks, and more revenue for your business.

This article is going to teach you eight ways on how to segment your email list.

The importance of segmenting your email list

When I first started setting up my email lists in Aweber, I used one list for everything.

This seemed like a good idea to send everyone on my list an email.

But then I noticed something happening.

When I would email the list, I had a lot of people unsubscribe from my list.

Not only did this reduce the size of my list very quickly, it also caused the following to happen.

  • It didn’t add value for the people on my list
  • Reduced traffic to my website
  • Resulted in lost revenue
  • Lowered my influencer rating with my email list

By not segmenting my email list, I was trying to hit a moving target.

Why segment your email list?

Just because someone opens an email about Facebook doesn’t mean they are interested in content on Instagram.

When you learn how to segment your email list, you can improve your targeting.

This way when I send out something on a specific topic, I can send it to the people who signed up to receive information about that topic.

In-turn, this can improve my relationship with the people on my list because I’m giving them what they want.

It can also lead to more people opening my emails and clicking through to the content.

Eight ways to segment your email list

To help you learn more about how to segment your email list, Email on Acid shows you 8 different ways to segment your list to maximize ROI:

  1. By Demographic
  2. Based on survey results
  3. Frequency
  4. Geolocation
  5. Weather
  6. Purchase Cycle
  7. Past Purchases
  8. Based on engagement

Let’s take a closer look on how to segment your email list.

How to segment your email list

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10 Social Media Power Tips You Can Use to Grow Your Business Right Now

Does your business have a presence on social media?

Are you regularly using the channels you are on?

While social media is one of the best ways to grow your business, simply having social media accounts isn’t enough.

You need to take action to make your social media efforts engaging and effective.

This article is going to teach you a few social media power tips to help you put your channels to use.

This collection of power tips can help you start creating more content for your channels, build long-term engagement with your audience, and put your channels to better use.

10 Social Media Power Tips

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7 Social media statistics that might surprise you

A few years ago, many people were asking the question, is social media a fad?

Today, more and more businesses are relying on social media to complement their overall marketing plan.

This is because social media is seen as a low cost alternative to traditional marketing.

As a result, this makes it a very attractive option for businesses that don’t have a huge marketing budget to work with.

In this article, I’m going to cover seven social media statistics that you can apply to your business to help generate higher engagement, more sales, and help you reach the right audience.

7 Social media statistics

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How to maximize Facebook Ads conversions

Would you like to learn how to get better conversions with Facebook Ads?

What if you could lower the cost of your ads and generate more quality leads in the process?

In this article, I’m going to teach you how to maximize Facebook Ads conversions.

Why run Facebook Ads?

It’s no secret, you can be successful with Facebook Ads.

As a result, this makes them extremely attractive for business owners and marketers who are looking to advertise but don’t have a huge budget to work with.

Where to start with Facebook Ads?

Before you start creating Facebook Ads, you’ll notice there are a lot of types of ads that you can choose from.

It is important to know about the different types of Facebook Ads because these are what you are going to select from when looking at your ads objectives.

This will also impact the images you use in your ads, the amount of text, and the placement of your ads.

Types of Facebook Ads

Here is a breakdown on the different types of Facebook Ads.

As you can see there are a lot to choose from.

  • Page post ads (link, photo, text, and video)
  • App ads (desktop and mobile)
  • Domain ad
  • Event ad
  • Offer ad

As I mentioned, each of these ads also has its own specific purpose.

For example, if your goal is to generate website conversions to generate leads and online sales you would use page post ads.

Once you have selected the type of Facebook Ad you want to run, be sure you also look at the bid types cheatsheet so you know what the different terms mean.

How to maximize Facebook Ads

Now that you have an idea on what types of ads available and the terminology, it’s time to start creating your Facebook Ads.

Here’s a breakdown on the types of ads, the sizes you should use, and the purpose of each ad type.

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7 Digital marketing skills you need to help you succeed – Infographic

Do you find that your role as a marketer has changed?

Are you wearing more hats and being asked to perform work that falls outside of the scope of your job?

As a digital marketer, you need new skills to help you stay ahead of the curve.

In this article, I’m going to cover 7 digital marketing skills you need to succeed!

The shrinking skills gap

Previously, there were individualize positions within most businesses to manage analytics, social media marketing and technical skills such as coding a website.

As digital marketer, more and more companies are asking you to be a jack-of-all-trades and to know a little bit about these areas.

While they aren’t asking you to takeover someone else’s job, they do want you to be familiar with other areas.

This way when you’re working with digital media, you’re also thinking about the bigger picture and how this affects different parts within the business.

Let’s take a look at some of the digital marketing skills you will need.

7 Digital marketing skills you need to succeed

Continue reading 7 Digital marketing skills you need to help you succeed – Infographic

Facebook Image Size Cheat Sheet: Pages and Ads

Social media is always changing. This can be great for keeping technology up to date and keeping users engaged, but it can make things challenging for marketers who constantly need to change how they run their campaigns.

Facebook, for example, frequently changes the image dimensions required for their posts – often without notice. In May of 2014, just four months ago, I posted this guide to social media dimensions. A new guide is already necessary.

Check out the following information to make sure you always use the right Facebook image dimensions when posting to your page, uploading videos, and creating images for Facebook Ads.

Facebook Image Size Cheat Sheet

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The Ultimate social video starter guide – Infographic

The dawn of video sharing sites introduced the world to a series of potentials that it had previously never experienced. Millions of hours of video are uploaded to sites like YouTube and Vimeo on a monthly basis, and YouTube receives well over a billion unique visits per month. The videos provide visitors with virtually anything that they need to look for, and have become resources that are growing as their users’ demands shift.

With the popularity of video sharing sites comes the potential for monetization of the process. Brands, small businesses, even people realized that they could be using the popularity of videos to create like-minded content, content that would be shared widely and enjoyed by the maximum number of eyes. It was realizations like this that led to the rise in a new brand of marketing that focused on harnessing the power of video sharing, while integrating it with a concerted social media strategy. Thus, social video marketing was born.

This social video starter guide infographic, provided by TollFreeForwarding.com, provides a how-to guide for exploiting the wild popularity of social video sites such as YouTube, Vimeo, Google Hangouts, Instagram, and Vine. It explores how social video sites have become a major component of the online marketing medium, and why so many are succeeding because of it.

Let’s take a look at this social video starter guide  and how you can leverage these social video sites to help grow your business.

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5 Ways marketers can use Facebook hashtags

Do you include Facebook hashtags in your Facebook Page posts?

With 1.15 billion users, Facebook is an attractive place for businesses to market to customers.

Today I’m going to cover Facebook hashtag usage and how your brand can benefit from using Facebook hashtags.

The role of Facebook hashtags in marketing

While Facebook hashtags don’t seem as popular as on Twitter or Instagram, they can still help your brand.

With 1.15 billion users, Facebook is a great place to put your marketing efforts for your business.

When compared to other social networks, no other network comes close when in terms of active users.

Facebook usage stats
Facebook has 1.15 billion active users.

Facebook hashtag usage

Don’t overdo Facebook hashtags

While users are encouraged to use on average 11 Instagram hashtags, Facebook hashtag usage is much lower.

For example, you don’t want to use them in every post.

You also don’t want to use too many. 2-3 hashtags typically work best for Facebook hashtag usage.

Hashtags must be one word

I often get asked what is a hashtag.

Capitalization isn’t important

When looking at Facebook hashtag usage, remember, capitalization isn’t important.

For example, using #Facebookmarketing instead of #FacebookMarketing will take users to the same hashtag.

Personally, I like to capitalize the second word. This way it is a little easier to read the hashtag.

Don’t blindly pick a hashtag – research it first

When choosing a hashtag, be sure you’ve done some research.

If you’re not sure where to look, try these hashtag tracking tools.

Not only can they save you a lot of time, but you can also see how popular a hashtag is before beginning your Facebook marketing campaign.

PiJnz has put together a great infographic on Facebook hashtag usage.

Be sure to read through these tips on how Facebook hashtags can help your brand.

5 Ways marketers can use Facebook hashtags

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15 Tips on building the perfect LinkedIn Profile – Infographic

Are you seeing the results you would like on LinkedIn?

Do you wish your profile could do more for you?

Today I’m going to provide you with tips on how to build the perfect LinkedIn profile to help improve your chances of standing out.

Why is LinkedIn important?

When people talk about different social networks they are on, they often mention Facebook and Twitter but not LinkedIn.

This is most likely because LinkedIn is often considered to be a digital rolodex and not a true social network.

While we connect with friends and people we meet at conferences on Facebook and Twitter. On LinkedIn, some people limit their connections to just work colleagues and recruiters.

This is not the best practice because when you do this you limit the opportunities you have to grow on LinkedIn.

Don’t get me wrong, it is definitely important to look at each invitation you receive to connect to make sure you are not adding people you don’t share any interests with.

But if you want to build a presence, you need to be connecting with other LinkedIn profiles.

So why is having a LinkedIn profile necessary?

LinkedIn profile stats

The average LinkedIn user spends just 17 minutes per month on LinkedIn . This doesn’t seem like a lot of time, but you have to look at the type of people you are connecting with.

LinkedIn is primarily made up of business-minded associates who have limited time.

Therefore, you are not going to see many people posting family photos or sharing more personal details.

Instead, you can expect to see posts that are sharply written updates and focus on sharing articles and blog posts related to their professional background and qualifications.

So how do you compete for such a limited amount of time on LinkedIn? This is where having the perfect LinkedIn profile can help.

Here are just a few of the benefits when you have a great looking profile.

When building the perfect LinkedIn profile, be sure you are using the correct social media dimensions. This way your profile looks its best and it gets seen more.

Besides these benefits to having a great LinkedIn profile, which areas of your LinkedIn profile should you be focusing on if you want your LinkedIn profile to get more attention both in search and in recommendations to other users?

This infographic from Link Humans covers each area of your LinkedIn profile to help you build a perfect profile!

Building the perfect LinkedIn profile

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