Digital marketing skills

7 Digital marketing skills you need to help you succeed – Infographic

Do you find that your role as a marketer has changed?

Are you wearing more hats and being asked to perform work that falls outside of the scope of your job?

As a digital marketer, you need new skills to help you stay ahead of the curve.

In this article, I’m going to cover 7 digital marketing skills you need to succeed!

The shrinking skills gap

Previously, there were individualize positions within most businesses to manage analytics, social media marketing and technical skills such as coding a website.

As digital marketer, more and more companies are asking you to be a jack-of-all-trades and to know a little bit about these areas.

While they aren’t asking you to takeover someone else’s job, they do want you to be familiar with other areas.

This way when you’re working with digital media, you’re also thinking about the bigger picture and how this affects different parts within the business.

Let’s take a look at some of the digital marketing skills you will need.

7 Digital marketing skills you need to succeed

1. Analytics

Are you good at spotting trends? One digital marketing skill you need is the ability to look at data and spot trends and act on them in a timely manner.

2. Social media

92% of marketers believe that social media is important to their business.

More and more digital marketers are being asked to develop a social media strategy, learn a new social network, and keep up with new trends.

3. Data visualization

It’s one thing to be able to analyze statistics. Another skill digital marketers are also being asked to develop visual content using some of the statistics to drive traffic back to the website.

12% of websites see an increase in traffic after posting an #infographic. . I expect this number to increase in the next year.

4. Technical skills

Previously, if you wanted to customize your website, you needed a programmer to help you.

Today, digital marketers are being asked to edit HTML code or edit videos for YouTube.

5. Teamwork

When I first got started with social media marketing about eight years ago, we had a lean team of one.

It was hard work, but I enjoyed it.

With more businesses focusing on social media, you need to make sure you have a good team around you.

57% of marketers have a dedicated social team.

This is very useful so that you have enough people to help with different aspects of the project.

6. Newsjacking

As a digital marketer, more and more companies want their employees to be aware of breaking news stories.

For example, Kit Kat leveraged #bendgate  as a marketing opportunity for their products.

7. Soft skills

While it’s great to know how to do a lot of things, one of the most important digital marketing skills are soft skills.

This includes being able to build relationships and to work well with others.

For example, identifying other digital marketers to help spread the word about your content or reaching out to bloggers to help cover your next event.

Digital marketing skills
Do you have these digital marketing skills needed to do your job? Source: Formstack

Over to you

While most companies aren’t expecting you to have all of these digital marketing skills, they want you to have an understanding of them.

Besides the skills listed, are there other skills you think you need as a digital marketer?

Question: In your current role, what are some of the skills your job wants you to know? Leave a comment below and share some of them. 

  • Jason HJH

    Good summary Christian, but I’m thinking that “newsjacking” as a skill should be carefully trained and used. We have seen many social media professionals screw up when they attempt to jump onto the latest news and that has backfired on the brand they represent. In the example you gave of Kit Kat, they’re known, like Mondelez brands Oreo and Cadbury, for their realtime marketing strategy. Since it is a corporate-level decision and their way of winning at marketing, I think they’re very well trained and supported in their attempts to newsjack. The consistency in doing so has also reaped several benefits for them. I just don’t think that it is for every marketer.


    • Christian Karasiewicz

      Good point @JasonHJH:disqus. I agree. If brands are going to get into “newsjacking,” they need the proper training so that they understand what are acceptable ways and what aren’t. In most of the situations I’ve seen, a lot of the ones that backfired were because the person they had running their channels didn’t do the proper research or likely didn’t run it through a filter beforehand to see if there was anything questionable. The good news is that it’s fixable and also can also be a valuable lesson for the brand to build from moving forward.

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