5 Ways marketers can use Facebook hashtags

Do you include Facebook hashtags in your Facebook Page posts?

With 1.15 billion users, Facebook is an attractive place for businesses to market to customers.

Today I’m going to cover Facebook hashtag usage and how your brand can benefit from using Facebook hashtags.

The role of Facebook hashtags in marketing

While Facebook hashtags don’t seem as popular as on Twitter or Instagram, they can still help your brand.

With 1.15 billion users, Facebook is a great place to put your marketing efforts for your business.

When compared to other social networks, no other network comes close when in terms of active users.

Facebook usage stats
Facebook has 1.15 billion active users.

Facebook hashtag usage

Don’t overdo Facebook hashtags

While users are encouraged to use on average 11 Instagram hashtags, Facebook hashtag usage is much lower.

For example, you don’t want to use them in every post.

You also don’t want to use too many. 2-3 hashtags typically work best for Facebook hashtag usage.

Hashtags must be one word

I often get asked what is a hashtag.

Capitalization isn’t important

When looking at Facebook hashtag usage, remember, capitalization isn’t important.

For example, using #Facebookmarketing instead of #FacebookMarketing will take users to the same hashtag.

Personally, I like to capitalize the second word. This way it is a little easier to read the hashtag.

Don’t blindly pick a hashtag – research it first

When choosing a hashtag, be sure you’ve done some research.

If you’re not sure where to look, try these hashtag tracking tools.

Not only can they save you a lot of time, but you can also see how popular a hashtag is before beginning your Facebook marketing campaign.

PiJnz has put together a great infographic on Facebook hashtag usage.

Be sure to read through these tips on how Facebook hashtags can help your brand.

5 Ways marketers can use Facebook hashtags

Continue reading 5 Ways marketers can use Facebook hashtags

10 Ways to increase holiday sales on your Facebook Page

Are your holiday sales not where you want them to be? While there are just a few weeks left until Christmas, there’s still plenty of time to increase your sales on your Facebook Page.

We have compiled a collection of 10 ways to increase holidays sales using your Facebook Page.

The great thing is that you can implement these now and see results immediately!

10 Ways to increase holidays sales on Facebook Pages

Continue reading 10 Ways to increase holiday sales on your Facebook Page

How to Use Facebook Advertising Effectively for the Holidays

A site like Facebook always draws big crowds during the holiday season. Christmas is the most popular, and people across the globe want to keep in touch with one another during this time of year. But people are also in quite a lot of stress during this holiday. They need to find time to shop for gifts and even buy things for themselves.

People are looking for great deals, convenient ways to shop and lucrative promotions. They’re on the hunt for brands catering to their needs, and one way to stand out to them is to play to the overall holiday theme. Using Facebook for business in this fashion allows you to appeal to many more customers outside of your usual niche.

Tips to Improve Your Facebook Marketing this Holiday Season Continue reading How to Use Facebook Advertising Effectively for the Holidays