How to Use Facebook Advertising Effectively for the Holidays

A site like Facebook always draws big crowds during the holiday season. Christmas is the most popular, and people across the globe want to keep in touch with one another during this time of year. But people are also in quite a lot of stress during this holiday. They need to find time to shop for gifts and even buy things for themselves.

People are looking for great deals, convenient ways to shop and lucrative promotions. They’re on the hunt for brands catering to their needs, and one way to stand out to them is to play to the overall holiday theme. Using Facebook for business in this fashion allows you to appeal to many more customers outside of your usual niche.

Tips to Improve Your Facebook Marketing this Holiday Season Continue reading How to Use Facebook Advertising Effectively for the Holidays

Build awareness, drive Facebook traffic for promotions – Infographic

With the launch of Facebook Timeline, Facebook tabs saw their engagement drop by 50%. This isn’t good news if you’re a business trying to leverage promotions to drive Facebook traffic.

If you have created Facebook landing page tabs and you’re trying to target users on mobile devices, things only go from bad to worse. This is because Facebook landing page tabs don’t work on mobile devices (unless you create them using ShortStack and promote the link to your page tab).

At this point, this  means that your business now has even more work to do on-top of running your Facebook promotions just to get the word out to fans and customers.

Fortunately, there a number of things you can do as a business owner after creating a Facebook promotion to help increase awareness and drive Facebook traffic when you’re running your next promotion.

For starters, if you’re promoting a Facebook landing page tab, you’ll want to be sure to share that link with fans. Otherwise, they won’t be able to access them from their mobile devices.

So you have your Facebook promotions created – what else can your business be doing to help increase awareness with customers and to drive Facebook traffic for your promotions? Let’s find out.

8 ways to drive Facebook traffic for promotions Continue reading Build awareness, drive Facebook traffic for promotions – Infographic