How to Segment Your Email List to Generate More Revenue

Do you segment your email lists?

If you don’t create different lists, you could be missing out on a higher open rate, more clicks, and more revenue for your business.

This article is going to teach you eight ways on how to segment your email list.

The importance of segmenting your email list

When I first started setting up my email lists in Aweber, I used one list for everything.

This seemed like a good idea to send everyone on my list an email.

But then I noticed something happening.

When I would email the list, I had a lot of people unsubscribe from my list.

Not only did this reduce the size of my list very quickly, it also caused the following to happen.

  • It didn’t add value for the people on my list
  • Reduced traffic to my website
  • Resulted in lost revenue
  • Lowered my influencer rating with my email list

By not segmenting my email list, I was trying to hit a moving target.

Why segment your email list?

Just because someone opens an email about Facebook doesn’t mean they are interested in content on Instagram.

When you learn how to segment your email list, you can improve your targeting.

This way when I send out something on a specific topic, I can send it to the people who signed up to receive information about that topic.

In-turn, this can improve my relationship with the people on my list because I’m giving them what they want.

It can also lead to more people opening my emails and clicking through to the content.

Eight ways to segment your email list

To help you learn more about how to segment your email list, Email on Acid shows you 8 different ways to segment your list to maximize ROI:

  1. By Demographic
  2. Based on survey results
  3. Frequency
  4. Geolocation
  5. Weather
  6. Purchase Cycle
  7. Past Purchases
  8. Based on engagement

Let’s take a closer look on how to segment your email list.

How to segment your email list

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Bluehost vs WP Engine, how to choose the right host for your website

In the next few weeks, I’m re-launching my website. Along with a new look and feel, I also switched website hosts in the process. This was because my current website host just wasn’t getting the job done for my business.

Since it is important for businesses to choose the best web hosting, I wanted to give you a comparison between two website hosts, Bluehost vs WP Engine and which one I ultimately settled on  for my business and why I chose them.

The situation

I made the decision to switch website hosts because the company I was using was not meeting the requirements that my business needed.

For example, here are some of the issues my website encountered over the past year.

  • Unexpected downtime
  • Throttling
  • Lost data
  • Slow site load times
  • Poor customer service

If you are a casual blogger, the debate between Bluehost vs WP Engine probably doesn’t matter as much to you, but I spend a lot of time blogging and making tweaks to my site because it is a main source for running my business.

As a result, I need my website to be up, I need it to be fast, and I need it to be reliable.

Does website hosting matter?

It does and it doesn’t. It depends on the type of website you are running.

If you are a casual blogger who doesn’t blog very often or isn’t running a business, you can go with any hosting company, provided you are prepared to deal with slowness and potential down time.

On the otherhand, if you run a business and you blog a lot and want to get more people reading your content and eventually buying products and services, you want to be sure to choose the best web hosting possible.

When you have to constantly worry about whether your website is running and answer questions from customers about why your site isn’t available, this can put a lot of unnecessary strain on your business and your relationships with customers.

Too much of this and you will find yourself spending more time fixing things instead of creating things. This can put you further from achieving your business goals.

I wanted to share with you the process I took on choosing the right host for my website and how you can do the same.

Here is a comparison I put together on Bluehost vs WP Engine along with details on why I made the switch (which helped my business out tremendously).

Bluehost vs WP Engine, which is better?

Continue reading Bluehost vs WP Engine, how to choose the right host for your website

Your best asset for your business

Your biggest asset as a business isn’t the amount of money you have in the bank, the fact that you think you have the best products in the world, or even your snazzy logo. What really matters? Customers. Without them, your business doesn’t exist.

So that’s why the other evening, I was shocked when I called a bookstore (they sell a tablet that rhymes with book) to ask about their price-matching policy.  After a few awkward minutes, instead of receiving an answer to my question, I was directed to purchase some of the products that I wanted from them and to order my other books from another store because it cost less.  Logically, this makes sense, but as a customer wanting to make a purchase, I was left feeling unfulfilled.

Needless to say, I went to one of their competitors and they lost a customer.

At a time when competition has gotten more fierce, it is important to remember that customers come in all different shapes. They’re shoppers, blog readers,and most importantly, influencers, so that’s why it is important to treat them right.  So how can you keep customers around? Below are 5 ways to keep customers coming back for more.

Continue reading Your best asset for your business

How to expose your business through an email signature

Probably a simple tip, but a very effective one at that. If you are serious about exposing any of the following:

  • Website
  • Blog
  • Facebook profile
  • Twitter profile
  • LinkedIn profile
  • Facebook business page
  • Photographs you have on Flickr
  • Etc…

Consider creating an email signature with links to these accounts. This way while you’re getting traffic to your sites, making connections through your content; you’re also connecting with the people you correspond with through email.

Need to learn how to insert your signature in a specific program like Outlook, Gmail, Yahoo, your Twitter background? Connect with me and I’ll be glad to help you out.

3 ways to get people talking about your business!

Let’s face it – as much as we don’t want to admit it, we love being the center of attention. For some business owners, that’s rather easy when you have a large following and people know you. For others who don’t have so large of a following (or for that matter are rarely talked about), that can be a challenging task.

The first thing I strongly recommend is to consider:

  • How well your business is branded.
  • Do only a few people know about your business?
  • How large are their circles?
  • Are your customers the type of people that would tell others about your business?

While you ponder your reach among your current customers, here are 3 ways business owners can help get people talking – most of which require just a little effort and the opportunity to reap big rewards!

  1. Talk to your customers
  2. As customers, we often seek out employees to ask them questions or to get assistance. Why can that same model not hold true for business owners? Probably because we’re too concerned with the sale rather than helping the customer. Talk to your customers, ask them questions like if they saw the current sale, if they needed anything, etc… Also, don’t be afraid to ask them if they would give you a review, testimonial, referral, etc… Often, people will oblige if they have had a good experience. Remember, word of mouth marketing is a huge contributor to increasing awareness for your business. Engage with your customers often and they’ll be more inclined to engage back — by telling their friends about you!

  3. Make your website and social media links visible and easy to share
  4. If you have your own third-party website, consider adding the standard buttons to your website — Facebook, Twitter & email. These tools not only allow others to easily share content from your website, but they’re also FREE! If you’ve got a Facebook and Twitter account (who doesn’t), make your website visible so that people can find it easily and share your content with their friends.

  5. Don’t be afraid to try out new topics
  6. Often, I get the question from business owners why they’re not Continue reading 3 ways to get people talking about your business!