Your best asset for your business

Your biggest asset as a business isn’t the amount of money you have in the bank, the fact that you think you have the best products in the world, or even your snazzy logo. What really matters? Customers. Without them, your business doesn’t exist.

So that’s why the other evening, I was shocked when I called a bookstore (they sell a tablet that rhymes with book) to ask about their price-matching policy.  After a few awkward minutes, instead of receiving an answer to my question, I was directed to purchase some of the products that I wanted from them and to order my other books from another store because it cost less.  Logically, this makes sense, but as a customer wanting to make a purchase, I was left feeling unfulfilled.

Needless to say, I went to one of their competitors and they lost a customer.

At a time when competition has gotten more fierce, it is important to remember that customers come in all different shapes. They’re shoppers, blog readers,and most importantly, influencers, so that’s why it is important to treat them right.  So how can you keep customers around? Below are 5 ways to keep customers coming back for more.

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