Facebook recently announced they were banning the use of like-gating on Facebook Pages starting November 5, 2014.
This was a shock for a lot of businesses that have a Facebook Page because it meant they needed to make changes to their Facebook marketing strategy and find new ways to get people to like their Facebook Page.
While this affected businesses that manage a Facebook Page, how did it affect companies that specialize in tools to help you create Facebook landing pages?
I put together a list of alternatives to using a like-gate to attract new likes on your Facebook Page.
But I wanted to hear from the companies that create Facebook landing page tools to find out what changes they would make to help attract new likes or fans to their Facebook Pages.
To help you understand their approach to like-gating on Facebook, I gathered three of the top companies and asked them what they would do differently now that you won’t be allowed to use like-gating on Facebook landing pages.
Moving away from like-gating
While the announcement that like-gating was dead may come as a bit of a shock to businesses, this didn’t come as a surprise to many of the landing page companies.
Many of them were already moving beyond just offering tools to create Facebook landing pages.
They now allow you to build campaigns to use anywhere that can help you grow your fanbase.
Why like-gating isn’t a big deal
Earlier this year, Facebook launched a redesign of Facebook Pages.
When this initially launched, Facebook landing pages were initially removed from the new redesign and re-added later.
This was a clear indicator that Facebook might be making further changes to landing pages.
Couple that with the fact that Facebook has been making subtle changes such as removing the ability to set a default landing page over the past few years and you can clearly see that like-gating was bound to go away sooner or later.
So what are the CEO’s who create social media tools to help you create Facebook landing pages, contests, and promotions doing instead of using a like-gate? Let’s find out.