Would you like to drive fans on your Facebook Page to take a specific action?
For example, to sign-up for your email newsletter, book an appointment, or shop on your website?
What if you could include specific call to action buttons on your Facebook Page to help reach your overall business goals?
Instead of burying a link to your website in your cover photo, relying on users to click into your photo, Facebook rolled out a way to do this on Facebook Pages with Facebook Page call to action buttons.
This article is going to teach you how to use Facebook Page Call to Action Buttons.
What are Facebook Page Call to Action buttons?
Call to action buttons are a way to specify a single action for your Facebook fans (page likes) to take from your timeline cover photo.
Depending on what action you want your fans to take, you can choose to have a button appear on your page that when clicked, keeps a user inside of Facebook.
Alternatively, you can also send users off of Facebook to your website or anywhere you like.
You can even use the new Facebook Page call to action buttons with a landing page for a more complete solution.
According to Facebook:
Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.
Types of call to action buttons
There are seven types of call to action buttons you can select from.
Book Now – coaching or booking appointments
Contact Us – provide a way for fans to contact you quickly
[Update: As of June 23, 2015 Facebook has deprecated its RSS service. For the time being, there is no available RSS feed from Facebook. If anything changes, I’ll be sure to update this blog post with any new developments.]
Do you find yourself missing updates in your Facebook news feed?
Instead of a limited view, how would you like to organize your news feed and have convenient sharing options for other social networks?
Did you know you can create a Facebook news feed organizer using Feedly to help organize your news feed better.
An unorganized news feed
One of the biggest complaints about using Facebook is that you don’t always see all of the updates from friends or Facebook Pages you like.
How many times have you missed out on a conversation on Facebook because you didn’t see it until a few days later?
This can make using Facebook unreliable not to mention frustrating.
While it isn’t a perfect system, there are steps you can take to organize your news feed.