For example, to sign-up for your email newsletter, book an appointment, or shop on your website?
What if you could include specific call to action buttons on your Facebook Page to help reach your overall business goals?
Instead of burying a link to your website in your cover photo, relying on users to click into your photo, Facebook rolled out a way to do this on Facebook Pages with Facebook Page call to action buttons.
This article is going to teach you how to use Facebook Page Call to Action Buttons.
What are Facebook Page Call to Action buttons?
Call to action buttons are a way to specify a single action for your Facebook fans (page likes) to take from your timeline cover photo.
Depending on what action you want your fans to take, you can choose to have a button appear on your page that when clicked, keeps a user inside of Facebook.
Alternatively, you can also send users off of Facebook to your website or anywhere you like.
You can even use the new Facebook Page call to action buttons with a landing page for a more complete solution.
According to Facebook:
Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.
Types of call to action buttons
There are seven types of call to action buttons you can select from.
- Book Now – coaching or booking appointments
- Contact Us – provide a way for fans to contact you quickly
- Use App – drive fans to download your app
- Play Game – direct fans to your app or even a contest
- Shop Now – drive traffic to your online store
- Sign Up – grow your email list
- Watch Video – drive fans to a welcome video
I’ve had the chance to use the new Facebook Page Call to Action buttons and they’re amazing!
Let’s take a look at Facebook’s Call to Action buttons and how you add them to your Facebook Page.