25 Social media tools to help grow your brand

Do you find it challenging to know which social media tools to add to your social media toolbox?

There are literally thousands of tools to choose from.

How do you decide which social media tools you need to help with your social media efforts?

Today I’m going to cover 25 social media tools you need to be using to help you grow your brand.

Aren’t all social media tools the same?

When using social media to grow your business, you can’t just focus on knowing how to use the networks.

That’s important; however, if that is all you focus on, you will spend a lot of time just learning the mechanics and not really know if you are making an impact when you post content.

This is where it is important to have a few social media tools available to help you quickly figure out this information.

To help you out, this list of 25 social media tools is broken down into the following categories.

1.  Social listening tools

Social media tools to help your business learn about conversations happening about your brand, your competitors, and keywords.

2. Social conversation tools

Tools to help you locate and respond to customer inquiries and comments.

3. Social marketing tools

Tools to help you create campaigns and contests for your business.

4. Social analytics tools

Tools to help your business measure and analyze the performance of your social media marketing efforts.

5. Social influencer tools

Tools to help identify social media influencers.

Now that you know how the social media tools are broken down, let’s take a look at 25 of the best social media tools.

25 Social Media tools

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Facebook community management (the right way) with Agorapulse CEO, Emeric Ernoult

Agorapulse CEO, Emeric ErnoultThis interview with Emeric Ernoult, owner of Agorapulse, a Facebook community management tool, is the ninth in an ongoing series of podcasts with individuals doing great things in social media marketing.

I am very honored to have the opportunity to interview Emeric Ernoult from Agorapulse on today’s podcast.

For those of you who are not familiar with Emeric’s work, he created a social media tool called Agorapulse just for helping you better manage Facebook Pages.

Real Facebook community management with Agorapulse

While there are lots of tools on the market that let you manage multiple social networks at one time, Emeric chose to focus on Facebook Page management because it was an area he felt could be improved upon (significantly).

Here are some of the major businesses that use Agorapulse.

Agorapulse clients
List of businesses using Agorapulse.

Obviously, if major businesses are using Agorapulse, it has to be a good social media tool. We tend to agree, because we featured it on our list of 10 Wildfire alternatives for managing Facebook Pages earlier this year.

Just to prepare you, this week’s podcast with Emeric Ernoult clocks in at nearly 50 minutes. If you want to take it with you, it’s also available as a download as well.

Here is a breadown on the topics that Emeric and I talk about on the show.

The good, the bad, and the ugly about Facebook Page management

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5 reasons the new Facebook Insights Still Suck

The only thing worse than having nothing is having nothing when you THINK you have something.

This is how you might end up feeling if you “believe all the hype” about the new Facebook Insights that was just re-released last month.

While it is a legitimate design upgrade and it is substantially better than the previous version in terms of functionality, styling, navigation, speed, etc., which is good and deserves due credit, it is still seriously lacking where it matters most and here’s why:

5 Reasons the new Facebook Insights suck

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10 Wildfire Alternatives for Facebook Page Apps

Wildfire Alternatives

Earlier this week, Wildfire, a social media marketing software for creating Facebook Page Apps and promotions made a huge announcement about the types of businesses they plan to support. They’re switching from small businesses to enterprise only ones.  While this makes sense because of the direction they’re taking, it also rubs a lot of people the wrong way. If you’re someone who was considering using Wildfire, we’ve compiled 10 Wildfire alternatives for creating Facebook Page promotions.

While this is great news for Wildfire because it will let them focus more on working with high-end businesses, it leaves a lot of businesses who don’t have $2,500 to spend per month on running Facebook Page app promotions left out.

Fortunately, there are a lot of Wildfire alternatives that won’t cost you too much to use for your business. Let’s review a few of the Wildfire alternatives you should consider.

10 Wildfire alternatives for Facebook Page Applications

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