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Facebook community management (the right way) with Agorapulse CEO, Emeric Ernoult

Agorapulse CEO, Emeric ErnoultThis interview with Emeric Ernoult, owner of Agorapulse, a Facebook community management tool, is the ninth in an ongoing series of podcasts with individuals doing great things in social media marketing.

I am very honored to have the opportunity to interview Emeric Ernoult from Agorapulse on today’s podcast.

For those of you who are not familiar with Emeric’s work, he created a social media tool called Agorapulse just for helping you better manage Facebook Pages.

Real Facebook community management with Agorapulse

While there are lots of tools on the market that let you manage multiple social networks at one time, Emeric chose to focus on Facebook Page management because it was an area he felt could be improved upon (significantly).

Here are some of the major businesses that use Agorapulse.

Agorapulse clients
List of businesses using Agorapulse.

Obviously, if major businesses are using Agorapulse, it has to be a good social media tool. We tend to agree, because we featured it on our list of 10 Wildfire alternatives for managing Facebook Pages earlier this year.

Just to prepare you, this week’s podcast with Emeric Ernoult clocks in at nearly 50 minutes. If you want to take it with you, it’s also available as a download as well.

Here is a breadown on the topics that Emeric and I talk about on the show.

The good, the bad, and the ugly about Facebook Page management

Facebook Page management is an area that could use a good deal of improvement. Sure, it works well for the average business, but once you begin to peel back the layers, you’ll find that it’s not all that great.

In most cases, it’s difficult to navigate and it lacks many of the features businesses really need to be successful on Facebook such as Facebook ROI, which businesses need to help ensure their Facebook marketing efforts are paying off.

Here are the topics from today’s podcast.

  • Is Facebook getting the job done with Facebook Page management?
  • Tactics brands and agencies are successfully using on their Facebook Pages
  • How brands (big and small) will leverage Facebook in the future
  • What Agorapulse learned using Facebook for their own social media marketing efforts
  • And more…

In putting together this podcast, I pulled out a few of my favorite quotes from Emeric on social media management. Feel free to tweet them out!

Social is here to tell the world who you are, not what you do.
People are more likely to become a client if customers feel that a business is there to help.

I truly hope you enjoy listening to this week’s podcast with Agorapulse founder, Emeric Ernoult, where we dive into the good, the bad, and the ugly about Facebook Page management and talk about what the future holds for Facebook.

After listening to the interview, if you would like to get in touch with Emeric Ernoult or try out Agorapulse, we’ve provided the links below.

If you would like to be a guest on my next podcast, please send me a request.


Listen now:

You can also take it with you: iTunes | RSS | Download