5 reasons the new Facebook Insights Still Suck

The only thing worse than having nothing is having nothing when you THINK you have something.

This is how you might end up feeling if you “believe all the hype” about the new Facebook Insights that was just re-released last month.

While it is a legitimate design upgrade and it is substantially better than the previous version in terms of functionality, styling, navigation, speed, etc., which is good and deserves due credit, it is still seriously lacking where it matters most and here’s why:

5 Reasons the new Facebook Insights suck

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How do you stack up? Measuring Facebook Page performance

How well is your Facebook Page performing? When asked this question, most businesses can probably only provide basic stats such as page likes and reach to use when determining their Facebook Page performance.

While this will provide some meaningful data, it doesn’t necessarily provide enough information to tell you how well your Facebook Page is doing.

For that, you’ll want to dig into your Facebook Insights to get a better understanding of what your fans are most interested in seeing you share on Facebook.

If you’re not yet ready to jump into using Facebook Insights to track your Facebook Page performance, you’re in luck.

Social Media analytics company, Quintly, compiled a collection of Key Performance Indicators (KPIs) on Facebook Pages of varying sizes that you can use to give you a better idea on where your Facebook Page should be performing.

Here are some of the areas that are covered in this infographic on Facebook Page performance.

  • Average number of Facebook fans
  • Like, comment and sharing distribution on Facebook posts
  • How to calculate the interaction rate on Facebook
  • How to calculate the people talking about this ratio

Of note, one of the most interesting performance metrics that is talked about is interaction distribution on Facebook Pages.

For those of you unfamiliar with interaction distribution, this is whether fans prefer to like, comment, or share Facebook Page posts. Let me know if the performance metrics that are mentioned measure-up to what you are seeing on your own Facebook Page.

Remember, when using these Facebook Page performance tips, your results may vary slightly.

Measuring Facebook Page performance

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Facebook Insights Glossary

If you have a Facebook Page, one of the most important areas you should be checking every month are Facebook Insights. Facebook Insights can help you understand the performance of your Facebook Page so that you can learn to optimize the content that you publish for fans.

Unfortunately, if you’re not into analytics like I am, you might find Facebook Insights to be a bit challenging.

Fortunately, because I love analyzing my stats so much, I compiled a complete Facebook Insights Glossary to help you better understand what it is that you’re looking at.

Facebook Insights Glossary

Facebook Insights Glossary

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App of the day: Facebook Page Manager

Facebook Page Manager appOne of the biggest challenges with using Facebook on your mobile phone is that the current functionality does not lend itself to being very useful. If you’re just going to use it to share photos and to update your friends on what you’re currently doing, it works great; however, when you add in the ability to manage Facebook Pages, things get complicated.

For anyone who has a Facebook Page, you know how important it is to be able to respond to fans and also to be able to track how well your page is doing, if it is being seen, and if fans are engaging with your content. Luckily, Facebook seems to be listening and announced Facebook Page Manager last week, which serves as a separate app for managing your Facebook Pages from your iOS device.

What I like about this app:

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My current social media tools

For anyone who is serious about building a business and leveraging social media, it isn’t just about being on all of the networks like Twitter, Facebook, LinkedIn, Pinterest or Google+. Each network offers something of value, along with a distinct set of fans and followers that you need to work with and develop a relationship with.

Social Media Monitoring Tools - Hootsuite

In fact, if you are not careful, social media can consume your entire day – posting updates, constantly checking your accounts for new retweets, mention or likes, or even joining new networks. Eventually, you’ll actually be hurting your business, because you have gotten away from the core of it – building new products, your website, even writing new content for your blog.

So to help you all out, I’m sharing my current social media tools that I use – to help create, monitor, and analyze my social media accounts:

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