How do you stack up? Measuring Facebook Page performance

How well is your Facebook Page performing? When asked this question, most businesses can probably only provide basic stats such as page likes and reach to use when determining their Facebook Page performance.

While this will provide some meaningful data, it doesn’t necessarily provide enough information to tell you how well your Facebook Page is doing.

For that, you’ll want to dig into your Facebook Insights to get a better understanding of what your fans are most interested in seeing you share on Facebook.

If you’re not yet ready to jump into using Facebook Insights to track your Facebook Page performance, you’re in luck.

Social Media analytics company, Quintly, compiled a collection of Key Performance Indicators (KPIs) on Facebook Pages of varying sizes that you can use to give you a better idea on where your Facebook Page should be performing.

Here are some of the areas that are covered in this infographic on Facebook Page performance.

  • Average number of Facebook fans
  • Like, comment and sharing distribution on Facebook posts
  • How to calculate the interaction rate on Facebook
  • How to calculate the people talking about this ratio

Of note, one of the most interesting performance metrics that is talked about is interaction distribution on Facebook Pages.

For those of you unfamiliar with interaction distribution, this is whether fans prefer to like, comment, or share Facebook Page posts. Let me know if the performance metrics that are mentioned measure-up to what you are seeing on your own Facebook Page.

Remember, when using these Facebook Page performance tips, your results may vary slightly.

Measuring Facebook Page performance

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