Are you looking for ways to make your Facebook Page more engaging for fans and to grow your presence on Facebook? One of the ways you can add value to your Facebook Page is by using Shortstack.
For those of you not familiar with Shortstack, it is a powerful third-party Facebook landing page tool that you can use to add all sorts of functionality to your Facebook Page.
Some of the ways that you can use Shortstack are for running contests, displaying your favorite Pinterest boards, and collecting email newsletter subscriptions.
There are just some of the reasons to use Shortstack.
I’ve put together a list of 10 reasons to use Shortstack to help grow your business.
10 reasons to use Shortstack
1. Templates (and lots of them)
For those of you concerned that you need to be programmer to build Facebook landing pages, don’t worry.
Shortstack features 90+ pre-built templates for you to choose from.
What’s great about these templates is that they are feature-packed (and also customizable).
Here are some of the templates that Shortstack offers.
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2. Run contests
While Facebook recently relaxed the contest rules, you now have two different ways to run contests on Facebook.
You can use the new way, which let’s you promote your contests as a status update or you can use a third-party tool like Shortstack to run your contest for you.
If you go with the former, you’ll have to spend time looking through all of the entries. Where Shortstack helps is that they store all of the entries you receive.
This way when it is time to pick a winner, you can spend less time searching for the winner and more time running more contests and promotions through your Facebook Page.
Here is an example of an Instagram contest built using Shortstack.
3. Sell products on Facebook
A lot of people think that you have to be a large e-commerce site to successfully sell products on Facebook. If you run any business and sell products, you can use Shortstack to build a professional looking store and sell your products on your Facebook Page.
Here, you can choose to sell all of your products or just your most popular ones.
For those of you thinking that it might be difficult to sell products on Facebook, think again.
I recently wrote an article detailing how to use Shortstack to sell products on your Facebook Page.
Note: Be sure you ask your fans what types of products they purchase on Facebook so that you can tailor your offerings to fit their needs.
4. Grow your email newsletter subscriptions
Email newsletters are an essential component to any business.
If you run a blog, they can help you grow your readership, which means more visitors to your site. As your grow your readers, you can use newsletters to drive more sales and awareness about your products.
If you don’t yet have an email newsletter started, here are 5 reasons you need an email newsletter.
Once you have your email newsletter, instead of just collecting subscribers through your website, you can collect email newsletter subscribers from your Facebook Page. This way you can get your fans to not just consume your updates on Facebook, but also to learn about items on your website.
Together, this creates a great synergy and helps make your blog readers and fans aware of what you have going on.
5. Collect feedback from customers
Besides just collecting email newsletter subscribers, you can also create a contact form to let your fans send you questions.
This is especially helpful for fans because it makes it easier for them to contact you right from your Facebook Page.
For those of you thinking this is duplicating your efforts, remember, it’s about making it easy for your fans and customers to get help when they need it.
Some users will use the contact form on your website. Others will use it right from your Facebook Page.
Here is an example of a contact form created with Shortstack.
6. No coding required
If you’re not much of a coder, that’s not a problem. As I mentioned, Shortstack offers 90+ templates and they’re always adding more.
The great thing about the templates is that you can use them as-is or if you want to, you can change out different items using their drag-and-drop interface to add just the fields you want on your Facebook landing pages.
This comes in handy if you don’t want to edit any code.
For those of you who want to create landing pages that match your overall brand, Shortstack offers complete customization.
You’re not just limited to editing the CSS, but you can customize the style of your landing pages, the landing page tabs, and even the overall layout.
8. Embed anywhere!
One of my favorite reasons to use Shortstack is because they offer the ability to embed your landing pages anywhere!
This includes on your Facebook landing page, on your website, your blog, etc.
What this feature does is it allows you the ability to create one piece of content and to use it in multiple locations.
Here is an example of Grand Italia using the embed anywhere feature for their slide on their website and also on their Facebook Page.
9. Access Facebook landing pages on mobile devices
One of the biggest gripes about using Facebook is that you cannot access Facebook landing pages from a mobile device or tablet.
Fortunately, Shortstack offers a mobile-friendly URL that you share on your timeline, through email, and so on.
When users click your Smart URL, your landing page is sized for their mobile device.
Here is an example of the Smart URL function in action on a mobile device.
10. It’s free (sort of)
If you use Shortstack they offer a number of different plans to meet your needs. Most users will be ok with the free account.
If you want to take advantage of some of the other features, you can upgrade to their Short Stack, Full Stack, and other plans.
One thing I really like about Shortstack is that if you manage lots of Facebook Pages, you don’t need to buy a plan for each page you manage.
Instead, you can purchase one plan and use it across all of your landing pages for your clients.
I would be remiss if I didn’t talk about the exceptional customer service that Shortstack offers.
Most of the time, you are limited to questions about ordering. If you need help with styling your landing pages, figuring out how to build a feature into your landing page, or want to learn how to master CSS, the Shortstack resource center offers lots of tips and tutorials on doing this.
So those are 10 of my favorite reasons to use Shortstack to make your Facebook Page more engaging for your fans and customers and at the same time, help you collect valuable feedback to grow your email newsletter and blog readership.
There are plenty of alternatives for building Facebook landing pages instead of Shortstack.
One thing I consistently noticed is that while they offer similar features, it’s hard to beat the value that Shortstack offers.
Do you use landing pages on your Facebook Page? If so, what do you use them for? Leave a comment below.