Using Pinterest for ecommerce

Pinterest for ecommerce

A lot of people think that Pinterest is only good for a handful of things – saving and sharing fashion, designs, and recipes you find online. Don’t let it fool you though. You can use Pinterest for business. You can even use Pinterest for ecommerce.

In fact, there are approximately 46.9 million monthly active users on Pinterest right now. . That’s a staggering number, considering just one year ago, there were only 12.2 million monthly active users on Pinterest.

So just why is Pinterest for ecommerce so important? Here are few stats that you need to be aware of as an ecommerce business that can affect your online sales.

Important facts about using Pinterest for ecommerce

90% of the users on @Pinterest are women. .

61% of women influence consumer electronic buying decisions. . [Source]

Pinterest driving more traffic to websites than Twitter for ecommerce businesses. .

As an ecommerce business, what can you do to tap into the large number of monthly active users on Pinterest?

This infographic on Pinterest for ecommerce helps breakdown steps you can take with your business to leverage Pinterest as a marketing channel.

Tips on using Pinterest for ecommerce

Pinterest for ecommerce - Infographic
TIps on how to use Pinterest for ecommerce. [Source]

Are you using Pinterest with your ecommerce business?

Hopefully these tips on using Pinterest for ecommerce have helped you see that you need to be using this valuable social media platform.

Remember, before launching new social media channels, you want to survey your customers to make sure it is something they will use. While the numbers suggest that you should, if your customers are not the type, you may need to educate them on how they can shop from your site and also what value they get in doing it.

If you already use Pinterest, but you haven’t used it very much to promote your ecommerce site, what is your Pinterest channel?

Share a link to your Pinterest channel in the comments below and we’ll provide some suggestions on how you can implement it in your business.