It doesn’t really matter who you ask – when you mention the term social media, everyone instantly thinks Facebook. That’s because not only does Facebook have over 1 billion users looking to connect with their friends and family, but the social network also works great for business owners as well.
So how effective is Facebook at driving personal and business interactions?
Consider these stats about Facebook for personal and business use:
- 1 in 7 people use Facebook for personal use
- 1 in 3 businesses are on Facebook
- 79% of Facebook fans are more likely to make a purchase
- 74% of Facebook fans are more likely to recommend a brand to their friends
Couple that with the fact technology research firm, Gartner feels that social commerce is the next big thing and suggests that by 2015, social commerce will generate $30 billion in sales, there are plenty of reasons as to why you should be using Facebook for both personal and business reasons.
So which way should Facebook be used primarily for? Facebook for business or Facebook for personal? Check out this infographic on how Facebook is currently being used – and the impact that it is having for personal uses and in business.