There is a lot of talk about how you can generate leads with social media.
But a lot of times when you look at your own social media channels, things don’t exactly add up.
You put in the work, but you don’t see good ROI on your investments or many leads coming from your efforts on social media.
If you aren’t generating a lot of leads from your social media channels such as Facebook, Pinterest or Twitter, it’s time to look at how you can change your social media strategy so that you are!
Today we’re going to go over tips on how to generate leads with social media.
Which social networks should you be on?
When social media first got started Facebook was the primary channel that everyone was on.
Today, it is best to be on multiple social networks – provided your business can commit to updating them regularly with unique content.
If you struggle to find time to manage your social media channels, check out this guide on Social media management in 60 minutes per day.
If video is your thing, the social video starter guide can help you learn to use video channels such as Vine or YouTube and YouTube Video Cards to generate leads with social media.
How can social media help your business?
While social media can help generate leads, it isn’t the only channel you should be focusing on when you are trying to generate leads for your business.
Besides using social media channels, you also look to use videos, your email list, as well as your own blog to continue generating more leads and filling your funnel!
Here are a few stats on how people are spending their time on social media and what it can do for your business.
- 23% of Internet users spend all of their time on social networks and blogs.
- 83% of marketers invest in social media to increase brand exposure.
- 50% of companies using social media saw an increase in customer satisfaction.
Try these tips for generating leads using some of your favorite social media channels.
Generating leads with Facebook
If you want to generate leads using your Facebook Page, you can create a Facebook landing page using Shortstack and then drive fans to your landing page by sharing a link to your landing page tab.
Here is an example on how to use a Facebook landing page to generate leads with social media.
Generating leads with Twitter
You can also use social media sites like Twitter to generate leads. They offer a lead generation card that can help you quickly collect email addresses for your business.
Besides using Facebook and Twitter to generate leads, it starts with having a good social media strategy to generate leads.
The team at QuickSprout put together a great infographic complete with an eight-step plan to help you generate leads with social media. Check out the following infographic.
How to generate leads with social media
Remember, once you start to generate leads with social media, it is a good idea to look into who those leads are.
Not all of them will be your ideal target customer. Some of them will be there just browsing your content or your products.
That is ok though.
Over time, as you share more and more content with them, you can eventually convert them from consumers into customers.
Out of the eight-step strategy, I think the first step is really important. This is where a lot of businesses go wrong with social media.
They spread themselves too thin and join every network. This makes it difficult because you spend all of your time updating networks instead of focusing on the main ones that help generate leads.
By assessing your current social media strategy (if you even have one), you can reduce all of the running around you are doing and focus more on the networks that matter for your business.
Question: What step do you need to address to make social media more useful for your business? Leave a comment below and let me know.