The dawn of video sharing sites introduced the world to a series of potentials that it had previously never experienced. Millions of hours of video are uploaded to sites like YouTube and Vimeo on a monthly basis, and YouTube receives well over a billion unique visits per month. The videos provide visitors with virtually anything that they need to look for, and have become resources that are growing as their users’ demands shift.
With the popularity of video sharing sites comes the potential for monetization of the process. Brands, small businesses, even people realized that they could be using the popularity of videos to create like-minded content, content that would be shared widely and enjoyed by the maximum number of eyes. It was realizations like this that led to the rise in a new brand of marketing that focused on harnessing the power of video sharing, while integrating it with a concerted social media strategy. Thus, social video marketing was born.
This social video starter guide infographic, provided by TollFreeForwarding.com, provides a how-to guide for exploiting the wild popularity of social video sites such as YouTube, Vimeo, Google Hangouts, Instagram, and Vine. It explores how social video sites have become a major component of the online marketing medium, and why so many are succeeding because of it.
Let’s take a look at this social video starter guide and how you can leverage these social video sites to help grow your business.
The social video starter guide
Over to you
Hopefully you have picked up some tips from this social video starter guide to help you leverage video in your online marketing.
Question: Do regularly share video on your favorite social networks?
Leave a comment below and tell me what types of videos you share and which networks you share them on.